Marketing DATA Analytics

Role Description The primary focus of this role is to build and maintain reports and dashboards in PowerBI to support the FWS sales and marketing stakeholders. The Marketing Data Analyst works closely with sales, brand and performance media teams, the Farmers.com team, the FFQ online quote platform team, the Direct Sales team, and the Customer Experience team. This position is key to ensuring that data-driven insights are effectively communicated to support marketing strategies and decision-making. Responsible for supporting Marketing’s objectives for acquisition, retention, cross‑selling, and profitability by identifying, designing and implementing advanced analytic projects. Leads market analytics team projects and implements local market planning and analysis. Leverages customer information such as transactional and behavioural data, demographics, attitudinal overlays, and primary/secondary research to inform product development, marketing investments, competitive intelligence and other functional areas. Assists with or leads diverse projects ranging from local market planning, agency and customer segmentation to deriving actionable rules for trigger‑based marketing campaigns. Serves as a key subject‑matter expert in marketing analytics. Provides feedback and insight on assignments while assisting with material analysis. Performs competitive intelligence research and analysis leveraging internal and external data. Partners with marketing and planning to support strategic initiatives and their impact on customer marketing. Supports the use of database analysis for devising business strategy. Delivers actionable program measurement and drives marketing tactics and strategy through data analytics. Understands and prioritises analytical needs to deliver solutions and drive implementation. Builds and enhances processes that provide systematic measurement of marketing initiatives. Develops actionable measurement of marketing programmes to drive follow‑up strategy and tactics. Provides quantitative analyses and statistical modelling that impact strategic decision‑making. Utilises the database to surface relevant analysis and opportunities to support client’s key business objectives. Provides tactical marketing and analysis support to internal customers, including extensive customer profiling, segmentation, customer lifetime value analysis, response and attrition models, holistic customer business views, in‑depth campaign assessment and local market opportunity planning. Ensures high‑quality deliverables and relevant recommendations on complex, strategic analysis projects. Identifies opportunities to generate revenue and cut costs by monitoring potential new markets, customer shifts and purchasing patterns. Outlines and defines analytic approach for client needs including pre‑ and post‑campaign analysis, measuring response to marketing offers and recommending enhancements to campaign strategy. Summarises analytical data into user‑friendly reports translating highly technical, detailed data into recommendations for marketing execution. Performs other related functions as assigned. Requirements Other Critical Skills Data Analysis – Intermediate Reporting – Intermediate Collaborating with Stakeholders – Intermediate Critical Thinking – Entry Level Data Visualization – Intermediate Presentation Skills – Entry Level Software / Tool Skills SQL – Intermediate (4–6 Years) Power BI – Intermediate (4–6 Years) dbt – Entry Level (1–3 Years) Python / R – Entry Level (1–3 Years) English Proficiency Minimum Required: Fluent Required Education Minimum Required: Bachelor Benefits Competitive salary and performance‑based bonuses Comprehensive benefits package Career development and training opportunities Dynamic and inclusive work culture within a globally renowned group Private Health and Dental Insurance Pension Plan Meals tickets Life Insurance About Capgemini Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of over 340,000 team members in more than 50 countries. With its strong 55‑year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast‑evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023. Seniority level Entry level Employment type Full‑time Job function Marketing Industries IT Services and IT Consulting #J-18808-Ljbffr