Growth Marketing Analyst

About the Company

Lift Ventures, a remote-first startup studio whose portfolio of businesses has reached over 250 million consumers to date, is seeking a seasoned and talented Growth Marketing Analyst for SuperSummary, our fast-growing EdTech business. SuperSummary is a subscription-based website and mobile app offering a library of professionally written Study Guides and other educational tools and resources on thousands of books for students, teachers, and readers of all types.

About the Job

We're looking for a Growth Marketing Analyst to join our Marketing team and supercharge our customer acquisition efforts. This is a high-impact role for a creative, data-driven marketer who thrives on testing, learning, and iterating in a fast-moving environment.

You'll work across paid, organic, and grassroots channels, constantly testing new tactics, leveraging AI tools, and helping us uncover the next breakthrough growth opportunity. Your mission: expand our team's capacity to discover and scale successful new customer acquisition channels and optimize our existing channels.

What You'll Do

• Identify, test, and scale new acquisition channels—paid, organic, social, and grassroots.

• Design A/B and multivariate tests with clear hypotheses, success metrics, and learning agendas.

• Analyze campaign performance and use data to guide strategy and optimization.

• Use AI and automation tools to improve workflows, optimize campaigns, and surface insights.

• Partner with the Product and Business Operations teams to drive qualified traffic and measure channel ROI and cross-channel performance.

• Continuously improve our growth engine through creative iteration and calculated risk-taking.

• Optimize our SEO and GEO footprints and maintain our position in a changing search landscape.

Sample Projects

• Improve ROAS on Google Ads through systematic experimentation and strategy refinement

• Identify at least 3 promising new acquisition channels and design/execute experiments to evaluate viability

• Optimize our onboarding email sequence by testing messaging, timing, and feature education to improve free-to-paid conversion rates

Who You Are

• You're data-driven at your core—you rely on analytics to shape strategy and uncover what's working.

• You've helped scale companies by running marketing campaigns across multiple channels.

• You're comfortable designing and running A/B tests (or other experiments) to drive continuous improvement.

• Experienced with paid media, social campaigns, and community-driven growth.

• Naturally curious and experimental—you're constantly trying new approaches.

• A creative risk-taker who balances intuition with data.

• Comfortable with emerging technologies, including AI tools, and quick to adopt and adapt them.

• Outcome-oriented, adaptable, proactive, and excited to move fast (and learn faster).

Nice to Have

• Experience analyzing SEO performance using crawl data, Google Analytics, and/or SEO tools and developing SEO and content strategies to increase engagement.

• Experience with paid channels like Google Ads, Meta Ads, Apple Search Ads, and TikTok Ads.

• Familiarity with analytics and marketing tools such as Amplitude, Google Analytics (GA4), Google Tag Manager, SEMrush, SimilarWeb, or Ahrefs.

• Experience with marketing automation platforms and lifecycle marketing is a plus.

• Comfort with basic SQL or querying data to support marketing insights.

Perks & Benefits

• Work with a distributed, global team that has been remote-first since 2018

• Competitive salary, benefits, and vacation policy

• Workspace improvement stipend

• Professional development and learning stipend
  

EEOC Statement

SuperSummary supports workplace diversity and does not discriminate on the basis of age, race, national origin, religion, gender identity or expression, sexual orientation, pregnancy, physical or mental disability, or any other protected class.

We welcome diverse perspectives and are dedicated to fostering an inclusive workplace where everyone can grow and thrive. We understand that candidates may not meet every requirement in the job description, but we strongly encourage individuals from all backgrounds to apply. If you're passionate about this role and our mission, even if your experience doesn't perfectly match, we'd love to hear from you and explore how you can contribute to our team.