Marketing Manager, Latam

1 semana atrás

São Paulo, São Paulo, Brasil Liftoff+Vungle Tempo inteiro
Liftoff is a leading growth acceleration platform for the mobile industry, helping advertisers, publishers, and game developers scale revenue growth with solutions to market and monetize mobile apps. We are looking for an integrated marketer with strong experience in content and event marketing to be based in Brazil. By owning the planning and execution of the region's marketing activities, this team member will drive brand awareness, audience growth, and demand generation.
- What you will do in this role?*
- Own and execute all local marketing activities from social media, paid media, website, events, webinars, and more
- Partner with the LATAM sales team to identify gaps/opportunities and build marketing plans to drive pipeline
- Conceive, plan, and execute educational and memorable events (trade shows, conferences, dinners, mixers, etc.) that showcase Liftoff's capabilities to prospects, customers, and partners
- As needed, represent Liftoff at marketing events including managing booths, hosting dinners, and speaking at conferences
- Work closely with our sales team to ensure they are excited/prepared for events and complete accurate post-event reporting
- Maintain an analytical and data-first approach through continual experimentation and optimization to meet and exceed company goals
- Gather feedback, measure, and report the impact of marketing activities against target KPIs and revenue
- Support the rollout of new product launches with global product marketing, research from HQ, and the Mobile Heroes Program in LATAM.
- Work with external vendors to manage PR, and the production of exhibits, swag, and collateral
- Localize a wide range of English marketing materials relevant to the LATAM audience, as well as original copywriting in Portuguese
**Our Ideal teammate**:
- 6+ years of marketing experience working in a tech company or a digital PR agency managing tech clients
- Native in Portuguese with fluency in English. Spanish language proficiency (reading, writing, speaking) is a big plus
- A self-starter who can look at problems in unorthodox ways, seeing different angles to find the best solutions
- Excellent written, communication, and storytelling skills
- Hands-on experience producing events, including event logistics and event communications
- Familiarity with a wide range of demand generation marketing tactics
- Demonstrated results in planning and executing a variety of marketing campaigns, including trade shows, conferences, dinners, happy hours, and co-marketing events
- Familiarity with sales and marketing automation tools like Salesforce and Hubspot required
- Experience in startups, mobile app marketing, or ad tech is a big plus
**Agency and Third Party Recruiter Notice**:

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