Digital Content Specialist

Há 5 dias


São Paulo SP, Brasil beBeeInfluencer Tempo inteiro

Job Overview As an Influencer Marketing Manager, you will spearhead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will oversee end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand's goals and values. Talent Sourcing & Relationship Management - Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.). - Manage influence agencies relationship, such as Spark, BR Media, etc. - Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety. - Maintain a database of influencers segmented by niche, audience demographics, and performance metrics. Campaign Execution - Develop creative briefs outlining campaign objectives, messaging, and content guidelines. - Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery. - Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies. Performance Tracking & Analytics - Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc. - Generate post-campaign reports with actionable insights for optimization. Community & Crisis Management - Engage with influencer communities to foster long-term partnerships. - Address potential PR risks (e.g., influencer controversies) proactively. Requirements - Bachelor's degree in Marketing, Communications, or related field. - Business-level English is essential for working in a global company and collaborating across regions. - Skills: Proficiency in social media platforms and analytics tools. Strong negotiation, project management, and communication skills. Data-driven mindset with attention to detail.



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