Sr Specialist Brand Communications
2 semanas atrás
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION- Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.KEY RESPONSIBILITIES- Support Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives- Support the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation- Support the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTI- Monitor execution locally to gain insights to provide feedback to Market- Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategyKNOWLEDGE, SKILLS AND ABILITIES- University degree or equivalent education required- Broad and deep theoretical understanding of functional area - Minimum 2 years experience in job or job function- Proven Brand Activation experience in the sports industry (mandatory).- Fluent, conversational English for regular interaction with regional and global teams (mandatory).- Advanced Excel proficiency for tracking, analysis and reporting.- Hands-on experience with budget management and ROI analysis.- Media planning and execution across channels, e.g. Instagram paid campaigns, TV commercials, and stadium billboards.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE: Speak up when you see an opportunity; step up when you see a need..OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**- JOB TITLE:- SR Specialist Brand Communications- BRAND:- LOCATION:- Sao Paulo- TEAM:- Brand Management & Communications- STATE:- Sao- COUNTRY/REGION:- BR- CONTRACT TYPE:- Full time- NUMBER:- - DATE:- May 30, 2025
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