Marketing Technology and Operations Manager

3 semanas atrás

São Paulo, São Paulo, Brasil Infogain - LATAM Tempo inteiro
Marketing Technology and Operations Manager Marketing Technology and Operations Manager

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Marketing Technology and Operations Manager

We are seeking a highly skilled Marketing Technology & Operations Manager for one of our clients. As such, you will have to lead their marketing technology stack, streamline automation processes, and enhance campaign execution. The ideal candidate has experience in marketing automation, CRM systems, and data analytics, with hands-on experience in Salesforce (SFDC) and HubSpot. In this role, you will be responsible for implementing, managing, and optimizing marketing systems to enhance efficiency and performance. Additionally, you will serve as the primary support resource during US hours, ensuring seamless operations for our global team.

Responsibilities

  • Manage and optimize the marketing technology stack, ensuring seamless integration between tools as Salesforce, HubSpot, 6sense, WordPress, and other marketing automation platforms.
  • Own and manage relationships with external marketing technology vendors for lights-on support, serving as the primary point of contact for their Customer Success Managers during U.S. business hours while other team members are offline
  • Oversee marketing operations, including lead management, data hygiene, campaign execution, and reporting.
  • Develop and implement automation workflows to improve lead nurturing, scoring, and pipeline velocity.
  • Collaborate with sales, marketing, and RevOps teams to align technology and operations with business objectives.
  • Monitor and improve marketing performance metrics, providing insights and recommendations to stakeholders.
  • Implement and enforce data governance best practices, ensuring compliance with GDPR, CCPA, and other regulations.
  • Evaluate new technologies and tools, making recommendations for improving efficiency and performance.

Requirements and Skills

  • 6+ years of experience in marketing technology and operations, preferably in a B2B environment.
  • Strong technical expertise in HubSpot
  • Experience in Salesforce (SFDC)
  • Experience with marketing automation, CRM integration, and data management.
  • Proficiency in reporting and analytics.
  • Strong data skills and proficiency with Google Sheets, formulas
  • Excellent problem-solving and project management skills with the ability to prioritize and execute multiple initiatives.
  • Strong understanding of digital marketing, demand generation, and ABM strategies.
  • Ability to work cross-functionally and communicate technical concepts to non-technical stakeholders.

Nice to have

  • ABM Platforms: Experience with 6sense, Terminus, Demandbase, or other

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