Gerente de marketing sênior

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We are seeking a visionary and results-driven leader to fill the role of Director of Strategy & Product Management for the Latin America (LATAM) region. This is a high-impact executive position responsible for shaping the long-term strategic direction, driving profitable growth, and building a world-class product and marketing organization.

The ideal candidate will own the entire commercial strategy, from the 5-year strategic plan to product portfolio management, go-to-market execution, channel development, and business development initiatives, including M&A. You will be the key liaison between the LATAM region and global teams, ensuring our offerings are tailored to meet local market needs while aligning with our global vision.

Key Responsibilities Strategic Planning & Business Development

• Own the annual refresh of the 5-year strategic plan for LATAM, translating regional business goals into actionable annual plans.
• Lead business development initiatives, including identifying and negotiating with potential channel partners, leading complex alliances, and managing all activities related to mergers, acquisitions, and divestitures.
• Conduct comprehensive financial analysis of prospective business ventures and develop integration plans for new acquisitions.
• Establish and maintain an ongoing process for gathering market intelligence and Voice of Customer (VOC) feedback to inform global product teams and local strategy.
• Align with global product organizations to define and manage a winning portfolio of products and services for the LATAM market.
• Identify and advocate for local product needs, including language variants, certifications, and specific feature sets.
• Own the regional product launch process, creating compelling communication plans and collaborating with global teams on go-to-market strategies and forecasts.
• Drive regional portfolio lifecycle management, coordinating phase-in/phase-out plans with R&D and Supply Chain to optimize the SKU portfolio.
• Design and implement a channel structure and management program capable of delivering regional business objectives.
• Develop a deep understanding of customer drivers within each channel to create specific offerings, marketing programs, and pricing strategies.
• Own the regional pricing strategy, managing price lists, systems, and increases to achieve gross margin targets while monitoring competitive intelligence.
• Support regional marketing execution and brand management, working with global marketing to customize campaigns for local needs.
• Drive demand generation initiatives by promoting new offerings and partnering with Sales to develop playbooks for target vertical markets.
• Lead commercial excellence efforts, improving the effectiveness and deployment of sales resources and managing key performance indicators (KPIs).
• Build a world-class regional marketing structure and talent pool, fostering a culture of cross-functional collaboration.

Required Qualifications

• Bachelor's degree in Business, Marketing, Economics, or an Engineering discipline.
• 10+ years of leadership experience in Marketing, Strategy, Product Management, or Business Development within leading B2B organizations in LATAM.
• A proven track record of defining and executing successful go-to-market plans in complex, multinational B2B environments.
• Demonstrated ability to operate effectively across diverse international markets with strong cultural awareness.
• Outstanding leadership and communication skills with the capacity to work in a matrixed, multidimensional organization and influence global stakeholders.
• Strong financial and business acumen, with core competencies in strategic marketing (market research, customer segmentation, strategic pricing).

Preferred Qualifications

• MBA is highly preferred.
• Experience in the Fire and Life Safety segment.
• Experience managing multiple, complex projects with changing priorities in a matrix environment.
• Gravitas and comfort engaging with senior-level executives.
• Advanced background in process improvement methodologies.
• Fluent in Spanish.

Hiring Model

Work Model

Work Location:

Seniority level

• Director

Employment type

• Full-time

Job function

• Management

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