
Senior Digital Marketing Analyst
1 semana atrás
Overview
Senior Digital Marketing Analyst - LATAM (Full time)
This position has a LATAM scope and has as an objective to develop, execute, coordinate and review marketing campaigns in Portuguese, English and Spanish and develop and execute digital initiatives for the Surgical business unit. Other product support activities may apply.
Responsibilities- Develop, execute and adapt marketing campaigns for all LATAM region, following company policies, building a comprehensive calendar and using different channels for implementation.
- Develop and work on the strategy for digital initiatives focused on external and internal stakeholders, aligned with global initiatives and exploring new solutions.
- Support product management activities, including launches, events and other needed activities.
- Analyze digital trends and map competitors’ activities for both digital and marketing campaigns.
- Recommend and lead the implementation of continuous process improvements as it relates to marketing.
- Track budget expenses forecast related to this role to guarantee accuracy.
- Provide knowledge transfer and training to sales team regarding the activities performed by this role.
- Other marketing activities may apply.
- Bachelor's Degree or Equivalent in marketing, communication, publicity with solid experience in Digital Marketing.
- Advanced computer skills including usage of MS Office Suite.
- Experience working in a global matrixed environment.
- Experience with digital tools.
- Experience with related software and applications (e.g. JDE, SFDC) preferred.
- Fluency in English and local languages (Portuguese and Spanish).
- Excellent written and verbal communication skills and interpersonal relationship skills.
- Excellent problem-solving and critical thinking skills.
- Full knowledge and understanding of Edwards policies, procedures and guidelines relevant to analytics.
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries and protecting the environment.
Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most.
Edwards Lifesciences is an equal opportunity employer. We believe that diversity and inclusion are essential to creating an environment where all our employees can grow and thrive. Guided by our values of integrity and service, we are committed to maintaining a culture of inclusivity and belonging by creating a welcoming workplace for people of all backgrounds.
Edwards Lifesciences is committed to providing reasonable accommodations and adjustments to individuals with a disability or neurodivergence. If you need an accommodation or adjustment during the application, interview, or hiring process, please see the disability accommodation section below.
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