Marketing Lead

2 semanas atrás


Rio de Janeiro, Brasil Better Collective Tempo inteiro

Marketing Lead (Brazil) We’re launching a new betting product and need a Marketing Lead to own the go‑to‑market strategy and execution in Brazil. This role will drive brand awareness, user acquisition, and localization for the Brazilian market. Responsibilities Lead end‑to‑end marketing strategy for a new betting product launch in Brazil Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels Own localization strategy: messaging, creatives, and cultural relevance for Brazilian audiences Partner closely with product, growth, and compliance teams Track performance metrics (CAC, LTV, ROI) and optimize campaigns Manage agencies, contractors, and external partners as needed Qualifications 5–7 years of marketing experience, ideally in the betting space Deep knowledge of the Brazilian betting ecosystem, user behavior, and regulatory landscape Proven experience launching or scaling a consumer product in Brazil Strong background in performance marketing, influencer/affiliate marketing, or growth Fluent in Portuguese; strong English communication skills Data‑driven mindset with experience using analytics and attribution tools Nice to Have Experience with sportsbook or iGaming launches Existing network of Brazilian creators, affiliates, or media partners Startup or high‑growth environment experience Why Join Opportunity to lead a high‑impact product launch from day one Ownership over marketing strategy in one of the world’s fastest‑growing betting markets Competitive compensation with upside Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Technology, Information and Media #J-18808-Ljbffr


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