Amazon PPC Specialist

2 days ago Be among the first 25 applicants About Concepta Concepta is a fast‑growing cosmetics and supplements company focused on the U.S. Amazon marketplace. We combine scientific product development with an agile, data‑driven approach to deliver high‑quality products that delight customers and grow our portfolio. Our annual sales exceed $100M, and we continue to expand our brand portfolio across beauty and nutrition categories. Job Description Role Objective: Achieve product sales and advertising spend goals through strategic management and optimization of Amazon PPC campaigns. Key Responsibilities Develop and implement PPC advertising strategies: Build and cluster a comprehensive semantic core Design a campaign structure with targeting rules, bid strategies, and negative keyword logic Create a launch plan aligned with the advertising strategy Manage and optimize product advertising campaigns: Set up new campaigns based on defined structures and product goals Analyze campaign performance using key reports (STR, SQP, Placement Report, Market Basket Analysis, etc.) to identify actionable insights Adjust bids, targeting, and budgets to meet performance KPIs (sales, margin, TACOS, ACOS) Test new campaign types, expand keyword portfolios, and scale successful campaigns Market and competitor analysis: Monitor competitor performance, pricing, share of voice, and organic vs. paid visibility Identify market opportunities to improve campaign efficiency and product positioning Reporting: Prepare daily, weekly, and monthly performance reports aligned with product KPIs Provide data‑driven recommendations for optimization and scaling Requirements Professional Skills 3+ years of proven success managing Amazon PPC campaigns Demonstrated experience handling advertising portfolios with monthly budgets of $100,000+ Deep understanding of key advertising and business KPIs, and how to influence them Strong knowledge of Amazon algorithms and ranking mechanisms Proficiency with tools such as Helium10, DataRova, Google Sheets, and Scale Insights Experience working with Brand Analytics reports and interpreting their data Personal Qualities High attention to detail and strong analytical thinking Systematic and data‑driven approach to problem‑solving Ability to work effectively with large datasets English – B2+ (required). Ability to read reports, use English‑based tools, and watch training materials in English. Future reporting (both written and verbal) will be conducted in English. Performance Metrics (KPIs) Growth in advertising and organic sales (MoM/QoQ) Achievement of product targets: rankings, revenue, margin, TACOS, ACOS, etc. Regular use of performance reporting (daily, weekly, monthly) for decision‑making Why Join Concepta? Play a key role in scaling a fast‑growing Amazon‑focused beauty and nutrition brand. Full ownership of product strategy and performance, with a direct impact on company growth. Collaborate with an ambitious, cross‑functional team in a supportive environment. Opportunity to shape and expand a dynamic portfolio of products in the U.S. market. Senior Level Mid‑Senior level Employment type Full‑time Job Function Other Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Concepta LLC by 2x #J-18808-Ljbffr