Social Media Analyst

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Job Description
Location: São Paulo, Hybrid
Are you obsessed with TikTok and Instagram, memes and understanding why certain content goes viral? If you love creating, identifying trends and want to work on real campaigns, this position is your gateway to the dynamic world of a hyper-growth tech startup.
You'll explore daring creative angles, test innovative ideas and contribute to performance marketing strategies. From concepting to trend research, your ideas will drive high-impact, scroll-stopping campaigns.
About Luzia
Luzia, the fastest-growing consumer-facing AI company in Europe and Latin America, is looking for a creative mind with a passion for social media to join its Brazilian team as a social media analyst.
With over 60 million users in less than two years, our mission is to become everyone's favorite personal assistant, simplifying and enriching everyday life.
Recently named one of Europe's 100 hottest startups by WIRED and ranked among the world's top generative AI apps by Andreessen Horowitz, Luzia is backed by top investors and is growing fast. This is your chance to embark on a transformative journey that unites creativity, growth and cutting-edge technology.
What makes you the ideal candidate

• Studied Marketing, Advertising, Communications, Film, Journalism or related areas.
• Fast-learning mentality: Adaptability, curiosity and a constant desire to explore new creative and AI tools.
• Creative Instinct: Sharp eye for trends, visual storytelling and attention-grabbing content.
• Social-First Thinking: Passion for social networks, viral content and the latest ad formats.
• Confidence in Front of the Camera: Comfortable expressing themselves in videos in an engaging and authentic way.
• Data-Driven Creativity: Uses data and performance insights to enhance ideas and amplify the impact of content.
• Strategic Thinking: Understands what drives content performance and analyzes creative success. Creates coherent and effective communication strategies and guidelines.
• Team Collaboration: Enjoys co-creating with marketing professionals, designers and creators in a dynamic environment.
• Proactivity and Initiative: Focused on solutions, autonomous and always looking to take ideas forward.
• Comfortable working in English.
• Desirable: Solid analytical skills and experience with performance marketing platforms and tools (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, Appsflyer, Google Analytics, etc.).
  

How you'll make a difference

• Track trends, top apps and viral content to identify engagement triggers and turn them into data-driven creative ideas.
• Analyze high-performing creatives, extract key learnings and share insights to optimize future results.
• Collaborate with the team to turn insights into creative strategies and participate in the entire content production process - from scripting and shooting to editing and publishing.
• Support A/B testing of creative and use performance insights to improve campaigns.
  

Why work with us?
At Luzia, you'll have the opportunity to be part of a fast-growing startup, contributing to products that are transforming the AI space. Our culture is collaborative, innovative and deeply purpose-driven. If you're passionate about artificial intelligence, love solving complex problems and are looking to make a significant impact, we want to meet you
Our Culture and Values
We live and breathe agility. Our culture is guided by a "launch, experiment, iterate, launch" mentality, where action, experimentation and rapid execution are key. Our team is collaborative, innovative and driven by a strong sense of mission.
So... ready to co-create with the fastest-growing AI in Europe and Brazil, develop your skills and help make Luzia everyone's favorite assistant? Let's do it ???? Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries Software Development

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