Analytics Engineer

Há 6 dias

Uberlândia, Brasil Viseven Tempo inteiro

Overview

Freelance SEO Analytics Developer (GA4, GTM, GBQ, JS) role at Viseven. We are looking for an experienced SEO Analytics Developer to contribute to a freelance project for a US customer. Working hours: 9 AM - 5 PM EST, Mon-Fri.

Responsibilities
  • Design and implement custom event tracking to capture key user interactions using GA4’s event-based model
  • Configure GA4 properties for event collection and integrate with Google BigQuery
  • Analyze GTM-collected data to identify trends, insights, and optimization opportunities
  • Troubleshoot and resolve GA4 tracking issues, collaborating with development and product teams
  • Architect and maintain robust data layers for reliable, scalable tracking
  • Deploy and manage tracking tags (GA4, marketing pixels, etc.)
  • Write custom JavaScript for advanced triggers and complex tracking scenarios
  • Use GTM workspaces and environments to ensure version control and best practices
  • Oversee GTM projects from requirements to implementation and QA
  • Integrate CMP logic and ensure tracking complies with GDPR, CCPA, and related regulations
  • Implement and maintain Google Consent Mode logic for Google Tags
  • Build and maintain internal Looker Studio dashboards
  • Validate data accuracy and collaborate with stakeholders on insights and KPIs
  • Use GitHub for version control following branching and deployment best practices
  • Implement and manage tracking code in various frameworks (Laravel, WordPress, React, etc.)
  • Debug HTML, CSS, and JavaScript for tracking-related changes
  • Maintain clear documentation for GTM/GA4 setups, data layers, and workflows
Requirements
  • Google Analytics 4 certification with 1+ years managing end-to-end GA4 projects
  • 1-2 years GTM experience, including architecting tagging strategies and delivering measurable results
  • 1-2 years of GitHub experience with strong version control and deployment skills
  • Experience with Google BigQuery and GA4 data schema
  • 1+ years of SQL experience; BigQuery optimization a plus
  • 1+ years of JavaScript experience, especially with data Layer and OOP principles
Will be a Competitive Advantage
  • Experience with Google Cloud analytics products (Dataform, Cloud SQL Server, Cloud Orchestrator)
  • Familiarity with Segment for managing sources and destinations
  • Experience with AWS or Google Cloud Platform environments
  • Adobe Experience Manager (AEM) tools: Adobe Analytics, Customer Journey Analytics, Adobe Real-Time CDP
Employment details
  • Seniority level: Not Applicable
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: IT Services and IT Consulting

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