SEO Specialist

We are seeking a skilled and data-driven **SEO Specialist** to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.
**Key Responsibilities**:
**1. Strategy & Execution**:
- Develop, implement, and manage comprehensive SEO strategies that align with business goals.
- Conduct competitive analysis to identify gaps and opportunities in search.
- Plan and execute keyword research and mapping to targeted landing pages.
**2. On-Page Optimization**:
- Optimize website content, meta tags, headers, internal linking, and images.
- Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.
- Monitor site architecture and ensure crawlability and indexability.
**3. Off-Page SEO**:
- Develop and manage link-building campaigns, outreach, and partnerships.
- Monitor backlink profile and identify disavow opportunities.
**4. Technical SEO**:
- Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.
- Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.
**5. Analytics & Reporting**:
- Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.
- Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.
- Provide monthly SEO reports with insights and recommendations.
**Must-Haves**:
- 2-5 years of experience in SEO (agency or in-house).
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
- Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
- Knowledge of HTML/CSS and technical SEO principles.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
**Nice-to-Haves**:
- Experience with international SEO or large-scale enterprise websites.
- Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
- Familiarity with A/B testing tools and CRO practices.

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