
Strategic Copywriter
3 semanas atrás
Join to apply for the Strategic Copywriter (Mid-level) role at ActiveView .
ActiveView is a premium Multiple Customer Management (MCM) company specializing in ad tech and programmatic media. We work with high-performance publishers worldwide, offering advanced technology solutions like Google Ad Manager, Ad Exchange, and proprietary tools to scale operations and maximize ad revenue. Our focus is on combining robust tech, personalized support and sustainable growth.
The Strategic Copywriter (Mid-level) is responsible for creating and optimizing persuasive texts with a focus on performance, conversion and engagement, working directly to support the execution of institutional, commercial and educational brand campaigns. Leads the construction of strategic messages throughout the customer journey.
Salary: to be agreed
- Create strategic copies for all stages of the marketing funnel: ads, emails, landing pages, VSLs, rich materials and scripts.
- Support the marketing team in building product campaigns, events, launches and promotional activations.
- Write with a focus on conversion and clarity, using advanced copywriting techniques (mental triggers, narrative structure, storytelling and CTAs).
- Adapt messages for different brand distribution channels, including:
- Social media (Instagram, LinkedIn, Facebook, Twitter, YouTube Shorts and TikTok – posts, carousels, headlines and captions)
- Email marketing (nurturing sequences, newsletters, promotional campaigns)
- Blog posts (with a more persuasive and strategic approach)
- YouTube scripts (institutional, educational and commercial videos)
- Landing pages and sales pages
- Pop-ups, forms, banners and internal CTAs on the website
- Actively participate in briefing meetings with media, content, product and design teams to ensure copy alignment with campaign objectives, brand tone of voice and value proposition of each initiative.
- Propose and implement A/B tests of titles, headlines, structures and copy approaches, focusing on maximizing engagement and conversion across different channels.
- Analytically monitor the performance of created pieces (CTR, open rates, clicks, conversions, etc.), transforming data into insights for continuous optimization.
- Coordinate or execute community-focused content (newsletters, posts, short videos).
- Make posts in the Community for engagement
- Service provision with autonomy, without subordination or schedule control.
- Deliveries aligned to the brand\'s campaign calendar and strategic initiatives.
- Participation in briefing and planning meetings as needed.
- Commitment to confidentiality, brand voice consistency and performance focus.
- Good adaptability between different formats, personas and communication objectives.
- Professional growth at the largest MCM in Latin America
- Remote work with flexibility and autonomy.
To apply to this open job, enter the link below and fulfill the form:
Seniority level- Mid-Senior level
- Full-time
- Marketing, Public Relations, and Writing/Editing
- Industries
Referrals increase your chances of interviewing at ActiveView by 2x
Get notified about new Copywriter jobs in Brazil .
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr-
Direct Response Copywriter
3 semanas atrás
Maringá, Brasil buscojobs Brasil Tempo inteiroOverview Pure is looking for a Direct Response Copywriter to join our team! As our creative head, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a big focus on UGC ads and psychology-based creatives to be used across paid marketing channels. We are looking to hire someone with 3+ years of work...
-
Visual Designer Strategist
Há 7 dias
Maringá, Brasil Teachable, Inc. Tempo inteiroWhat is Teachable?Teachable is trusted by creator-educators around the world to grow their impact and income.From online courses and communities to memberships and downloads, Teachable's digital learning products help creator-educators drive meaningful connection and sustainable revenue.With industry-best ecommerce tools, easily toggled on directly within...