Director, Epics

The core deliverables for the LatAm EPICS (Entertainment, Partnerships, Influencers, Culture and Sports) team are to contribute to business opportunities enabling category objectives, though identify, create, amplify and scale compelling brand assets and passion points.
The team is responsible for leading all aspects of the company partners' relationships within Latin America, with current and future sports and entertainment organizations to support the category growth levers and the OU needs.
The LatAm Director of EPICS - Partnerships and Operations - Entertainment will be responsible for leading several passion point related partnerships and assets, mainly all aspects of our regional music and entertainment relationships with the respective rightsholders assuring flawless delivery of our rights to the benefit of our brands' plans. This role should also create and lead (in collaboration with the Category teams) the strategy behind selected assets & partnerships, lead the implementation of the regional music and entertainment events as well as support relevant local partnerships, while coordinating with other internal stakeholders - IMX (Integrated Marketing Experience team), Procurement team, Global EPICS community, etc. and manage the high-level relationships with external partners.
Focus, Scope, & Impact:
- Support the new marketing transformation model by using Entertainment and Culture as keys enablers to connect with consumers, while moving away from interruption and friction solutions.
- Understand how Brands' aims should direct our OU strategy for music and entertainment
- Orchestrate brand experiences and experiential projects while managing external relationships with key stakeholders in the music and entertainment industry.
- Provide recommendations to stakeholders on key passion points, considering the global strategy as well as the local portfolio of brands.
- Work closely with Media, C&CL teams & our main bottling partners to leverage new and existing contracts and extract the maximum value out of them to the brand plans.
- Develop plans to evolve the existing OU (Operating Unit) assets so they can be more relevant to consumers and add more value to the Coca Cola Business
- Scale and activate global partnerships. Identifying, suggest and implement local opportunities that will be bring differentiation and relevance to our brands. Coordinate with procurement teams and Mkt Platform Services the sourcing, negotiations and contracting of those opportunities.
- Execution of one single strategy within the OU, leveraging synergies and common opportunities across the different geographies. Lift and shift best practices from other countries.
- Design the Strategy for scaling and activating global and regional assets. Manage local asset creation or identification, coordinate with procurement team the sourcing, negotiations and contracting.
- Work with other IMX leaders to fully integrate the assets and passion points thinking into brand E2E experience.
- Provide input to Global IMX in the assets strategy and activation guidelines considering the OU reality and global relevance.
- Complex budget management, upon the evolved (Global & LATAM) EPICS specs regarding our biggest brands.
- Lead highly complex, multi-year negotiations in Music and other assets and partnerships to drive effectiveness and efficiency.
- Responsible for LATAM Music Partnerships Management, ie planning to execution and tracking of all our biggest Music Festivals (Lollapalooza, Rock in Rio, Coca-Cola Flow Fest, The Town, and others), all fully addressing Brands' equity build and W+ growth opportunities.
- Lead the strategy for key brand(s) to become a significant player in the Music ecosystem by building a flywheel that allows us to engage the industry with credibility, provide a win-win platform, and drive engagement.
- Manage day-to-day relationships with music partners, including record labels, talent managers, key talent, industry players, and rights holders, as well as other passion point related partners.
- Work closely with frontline teams and the main bottling partners in LATAM to optimize the utilization of assets within the system.
- Manage the full scope of work for key initiatives from A-Z (ie as per all above): partnership identification, negotiation, contracting, management, execution.
- Manage the full EPICS scope of work under other passion points if needed
KEY SUCCESS PARAMETERS
Experience
- Significant marketing experience (13-15 years)
- Thorough understanding and know-how of the music and entertainment industry: key partners, platforms, trends, etc.
- Direct experience managing EPICS (Assets and Partnerships).
- Experience in developing entertainment strategies and projects on the media/agency side.
- Robust experience working in cross-functional and cross-geographical (LAOU 39 markets) teams.
- High ability implements complex brand experience projects and manage external and internal relationships with crit

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