CRM Specialist

About the Company If you see technology as a way to smooth your path in life, our team does too. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about yet We work to generate value for our users, communities, and society, improving mobility and delivery services, digital payments, and more. Since 2018, we have been part of DiDi Global Inc., the world’s leading mobility technology platform, fostering innovation in sustainability, safety, AI, financial markets, and more across more than 12 countries. About the Team/Role The CRM Specialist will be the technical focal point and main administrator for our CRM and automation platforms. This role ensures the health, performance, governance, and integration of our tool ecosystem, supporting Sales and Farming areas. In this role, you’ll be... Technical Platform Management and Administration – Act as the main Administrator for the CRM and connected tools. Manage user profiles, access permissions, field/object customization, and layouts. Proactively monitor system health, performance, and API usage, ensuring operational stability. Maintain technical documentation of the system architecture and data flows. Manage, monitor, and optimize existing integrations between the CRM and satellite tools. Act as the technical focal point for resolving integration issues (e.g., API breaks, unsynced data). Ensure that data flows correctly, securely, and efficiently between all platforms. Research and evaluate new technologies, channels, and features (such as new AI tools or communication channels). Lead the technical implementation and integration of new tools into the CRM ecosystem. Coordinate platform improvement projects, from solution design to go‑live, working alongside Sales and Farming analysts. Proactively seek platform optimizations, proposing new automation workflows, field cleanups, or usability improvements. Define and implement data governance rules to ensure the hygiene and quality of the contact and customer database. Support operational analysts in creating complex reports and dashboards that require technical knowledge of the data architecture. Qualifications Bachelor’s degree in Information Systems, Engineering, Computer Science, Data Analytics, or related field. 5+ years of proven experience in CRM Administration (e.g., Salesforce Admin, HubSpot Ops, Dynamics Admin), Marketing/Sales Technology, or CRM Implementation Consulting. Practical and proven experience with integration management (APIs, Webhooks, Middlewares). Analytical profile and strong ability to solve complex technical problems. Preferred Skills Official certifications in CRM platforms (e.g., Salesforce Certified Administrator, HubSpot Ops Certified). SQL knowledge for database queries. Experience with agile methodologies (Scrum/Kanban) for managing implementation projects. Familiarity with data architecture. Competencies Technical Problem Solving Systems Thinking / Solution Architecture Project Management Analytical Thinking Organization and Attention to Detail Collaboration & Communication (to translate business needs into technical solutions) Proactivity and Technological Curiosity What we really want to see in you A Platform Owner: You treat the health, scalability, and security of the CRM as your primary responsibility. A Solution Architect: You think about how changes affect the entire ecosystem and build scalable solutions. Relentless Technical Curiosity: You love understanding how tools work under the hood and seek continuous improvement. A Focus on Scalability: You avoid workarounds and build clean, documented processes and integrations that support growth. Meticulous and Organized: You pay meticulous attention to details, ensuring that integration errors are avoided. You’ll Love Working at DiDi We create user value by continuously designing valuable, safe, pleasant, and efficient experiences. We are data-driven and use valuable metrics for strategic decisions. Success is a team sport – we collaborate, communicate with candor, and execute with excellence. Integrity is at the core of our business; we always do the right thing with sincere intentions. We continuously learn and grow by stepping beyond our comfort zones. Diversity and Inclusion are non‑negotiable values. We practice inclusion, plurality, and respect, supported by our Diversity Committee and various inclusion groups. We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). Referrals increase your chances of interviewing at 99 by 2x. Metadata Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Other Industries: Software Development #J-18808-Ljbffr