Lead Development Representative

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
LI-Hybrid
Team Overview:
The Lead Development Representative (LDR) plays a foundational role in the inside sales ecosystem by ensuring that leads entering the pipeline are properly verified, enriched, and prioritized for action by sales specialists. This role focuses on identifying high-quality opportunities through data validation, quick outreach, and early-stage engagement to support the conversion funnel. It is ideal for organized, analytical, and curious professionals with strong communication skills.
Role Responsibilities:
- Lead Qualification & Verification- Disqualify or route leads accordingly based on scoring models and process logic.
- Lead Enrichment & Research- Complete missing data points through online research, CRM lookups, or engagement follow-ups.
- Tag and categorize leads based on segmentation strategy.
- Flag and correct low-quality or duplicate records in the CRM.
- Collaboration with Sales & Lead Ops- Share lead context and insights with sales specialists to ensure smooth handoffs.
- Provide qualitative feedback to the Lead Ops team to refine sourcing and scoring logic.
- Align daily activity with campaign priorities and segmentation criteria.
- System & Process Discipline- Maintain high-quality lead records within the CRM, ensuring timely updates.
- Follow scripts, playbooks, and response frameworks consistently.
- Support reporting by tagging outcomes and updating lead statuses.
Key Deliverables:
- Daily lead qualification logs and routing accuracy
- CRM hygiene reports and enrichment activity
- Lead feedback summaries for campaign optimization
- Conversion rate tracking from LDR-qualified to accepted lead
Role Qualifications:
Key Attributes We Value:
- High resilience and emotional intelligence; able to handle rejection without losing momentum
- Strong listening skills and curiosity
- Enthusiastic and high-energy communication style
- Team player who thrives in collaborative and fast-paced environments
Qualifications:
- 1+ year of experience in sales, customer support, data entry, or CRM-based roles
- Familiarity with sales tools and CRM platforms (e.g., Salesforce, HubSpot)
- Strong verbal and written communication skills
- Detail-oriented with a disciplined approach to systems and workflows
Preferred Skills:
- Experience with lead generation or outbound prospecting
- Comfort working with structured data and multiple software tools
- Basic understanding of sales funnels and qualification frameworks
Competencies:
- Curiosity & Problem Solving
- Communication & Information Gathering
- Data Accuracy & Attention to Detail
- CRM Discipline
- Team Collaboration
**What we really want to see in you:
- Strategic thinking with the ability to also go deep on the details and analysis. Hands on execution and continuous improvement mindset.
- Data, data and more data - Come with examples and show us with hard driven facts what you have accomplished in the past.
- Must be customer-centric and can develop creative solutions to various complex problems.
- Ownership and end to end accountability, with a protagonist attitude
- Clear examples in management roles where YOU drove change, innovated and motivated your team.
- We need team players, not solo artists. Tell us about your team's accomplishments
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to

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