Paid Media Specialist

Overview Paid Media Specialist (Remote | Full-Time) Location: Remote (Work from Home) · Schedule: Monday - Friday, 8 AM - 5 PM CDT · Compensation: $1,400 - $1,700 USD/month About Builder Lead Converter: Builder Lead Converter helps residential builders and remodelers turn more leads into customers through powerful data-driven marketing strategies. We are a results-focused digital marketing agency that specializes in paid media, social campaigns, and conversion optimization for the home improvement industry. What You'll Do Launch and optimize paid social campaigns on Facebook, Instagram, TikTok, and YouTube focused on lead generation and maximizing ROI. Manage media budgets effectively across platforms to ensure efficient ad spend and strong ROAS. Track and analyze campaign performance, reporting on key metrics and delivering actionable insights weekly and monthly. Implement and manage conversion tracking using Google Tag Manager (GTM) to ensure accurate performance data. Build and maintain analytics dashboards and automated reports using Google Analytics (GA4) and Looker Studio. Stay up to date with paid media trends, platform changes, and emerging advertising opportunities. Maintain consistent brand messaging and optimize performance across all paid channels. What We're Looking For Proven experience as a Paid Media Specialist, Social Media Buyer, or Performance Marketer. Deep knowledge of Meta Ads Manager, Google Ads Manager, and TikTok Ads. Hands-on experience with Google Tag Manager (GTM) and conversion tracking setup. Skilled with analytics tools: GA4, Meta Business Suite, Looker Studio, and platform-native reporting. Strong analytical mindset—you understand metrics, trends, and how to turn data into action. Excellent organization and communication skills. Ability to work independently in a fast-paced, remote environment. Bachelor's degree in Marketing, Communications, or Business preferred. What We Offer Competitive pay: $1,400 - $1,700/month (USD) Remote work: 100% work-from-home flexibility Stable schedule: Monday - Friday, 8 AM - 5 PM CDT Career growth: Ongoing professional development and advancement opportunities Collaborative culture: Join a supportive team that values initiative, innovation, and integrity #J-18808-Ljbffr