Email and SMS Coordinator

6 days ago Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. This range is provided by Ridge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $21,600.00/yr - $24,000.00/yr Ridge - Designed For Life. Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community—setting our North star as we strive to improve everyday. Together we can do more with less. Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide. We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and wholesale partners. We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and more. Role Overview We’re looking for an experienced Email & SMS Coordinator to oversee the planning, execution, and optimization of INTL email and SMS campaigns. This role involves managing budgets, ensuring compliance, and collaborating across teams to align marketing strategies with business goals. Responsibilities Oversee the entire SMS campaign process, including planning, copywriting, strategy, execution, segmentation, testing, and optimization based on performance metrics and goals. Schedule SMS campaigns, making necessary adjustments and additions to optimize timing and reach. Manage the budget for SMS campaigns to ensure cost-effectiveness and alignment with financial goals. Provide high‑level direction for email and SMS campaigns in line with GTM plans and internal team strategy. Analyze performance metrics and make adjustments such as A/B testing and segmentation changes. Manage and update subscriber lists for effective segmentation and personalization. Monitor key metrics like open rates, click‑through rates, conversion rates, and revenue per recipient to identify improvement areas. Oversee Email & SMS flow additions, updates, tests, and optimizations based on GTM & EVG performance metrics and goals. Contribute to or manage channel projects and tasks aimed at improving channel effectiveness and goals. Work with other departments (e.g., e‑commerce, CX) to align marketing efforts with overall objectives and enhance customer experience. Ensure compliance with regulations such as GDPR and CAN‑SPAM, including obtaining consent, providing unsubscribe options, and maintaining accurate records. Assist the Director of Remote and team with reporting, managing vendors, and handling legal requests. Provide instruction, guidance, and delegation to team members to optimize their time and the team’s overall effectiveness. Significant Projects & Initiatives Enhance INTL Email & SMS campaign efficiency and testing. Improve the INTL Email & SMS campaign process, which includes a variety of tasks handled on a daily and monthly basis. US & INTL Email & SMS flow updates and adjustments for GTM tasks, EVG tasks, and sale campaign periods such as managing manual adjustments to email content, subject lines, preview text, and URLs in flows. Qualifications & Experience Previous experience in managing email and SMS campaigns or flows in a direct-to-consumer (D2C) environment. 1–2 years of e‑commerce experience to understand and execute on relevant KPIs. Excellent communication skills for effective coordination and collaboration. Strong goal orientation with the ability to learn independently. Advanced use of email and SMS platforms for campaign management (Klaviyo and Postscript preferred). Technical Skills Proficiency in Notion for project management, task organization, collaboration, and documentation. Proficiency in Slack for effective communication and team coordination. Proficiency in GSuite for productivity and collaboration. Familiarity with Loom for creating and sharing video content. Advanced knowledge and use of platforms such as Sendlane, Klaviyo, Postscript, Amped, and Shopify. Deep understanding of email and SMS marketing strategies, KPIs, and segmentation techniques. Ability to analyze campaign performance metrics and translate them into actionable insights. Soft Skills Go‑Getter attitude: positive, proactive attitude with a willingness to tackle challenges. Calm under pressure: ability to remain clear‑headed and efficient in stressful or time‑intensive situations. Multitasking: proficiency in managing multiple tasks and projects simultaneously. Marketing knowledge: broad understanding of marketing principles, including Shopify, e‑commerce, and paid social. What's on Offer? Opportunity within a company with a solid track record of performance. Strong opportunities to progress your career. Flexible working options. Seniority level Mid-Senior level Employment type Full‑time Job function Other Industries Technology, Information and Internet, Retail, Apparel and Fashion #J-18808-Ljbffr