Marketing Specialist

Toradex is a global company strongly focused on engineering & technology. We’re powered by a diverse & uniquely gifted workforce. We pursue the best people to propel our innovative vision of embedded computing and IoT. If you’re interested in being a driving force at an agile technology company engineering clever computing solutions & helping other companies bring their products to life we should talk. We’re looking to add a Marketing Specialist with a B2B focus to support the development and implementation of our marketing strategy. This is a hands‑on multi‑disciplinary and dynamic position requiring close collaboration with the global sales teams, the technical teams as well as other marketing functions. The role entails helping ensure all marketing initiatives from content writing to email campaigns and events are clearly focused on achieving well‑defined immediate or long‑term business goals and report on their performance. Role Overview We’re looking for a Marketing Specialist with 57 years of B2B tech marketing experience including 23 years of hands‑on expertise with HubSpot, Salesforce, Marketo or other marketing automation tools; and a proven ability to plan, promote and execute webinars and livestreams. You’ll lead campaigns that directly engage technical audiences using both traditional and modern tools - including AI‑powered content and optimization tools - all aligned with measurable business outcomes. You’ll also support global event management contributing to the seamless execution of key events. This role is ideal for a tech‑savvy marketer who understands the nuances of engaging a sophisticated B2B audience and is comfortable navigating a fast‑paced engineering‑first environment. You’ll collaborate closely with sales, product and technical teams worldwide. Job Description The Marketing Specialist will be part of our global marketing team; supporting and contributing to improvements in content lead generation and the overall marketing strategy. Support for ongoing public relations partner management and global event management. Marketing Automation and Campaign Execution Design and manage HubSpot workflows to automate lead nurturing, segmentation and follow‑up campaigns. Build multi‑step email journeys for product launches, events and content campaigns. Continuously optimize campaign performance with A/B testing and data analysis. Webinars and Livestream Event Management Own the full lifecycle of webinars and livestreams from topic planning and speaker prep to live hosting, promotion and post‑event follow‑up. Collaborate with product and technical teams to create highly engaging live content for developers, engineers and decision‑makers. Manage tools like Zoom, YouTube Live, LinkedIn Live or similar for professional‑quality delivery. Content Development Create marketing content (emails, landing pages, social posts, event invites etc.) tailored to different customer segments and regions. Stay ahead of digital trends and experiment with AI tools to improve speed and scale. Social Media and Digital Engagement Create and manage compelling social content to support campaigns, events and product launches. Monitor engagement metrics and industry trends to grow brand visibility across platforms like LinkedIn, YouTube, TikTok, X (Twitter) etc. Stay up‑to‑date and report on the latest social media trends and industry news sharing updates with the larger Marketing team. Event and Partner Marketing Support broader event strategies including trade shows, online product demos and partner‑hosted initiatives. Coordinate with Toradex partners to execute co‑branded campaigns and shared livestreams or webinars. Desired Candidate Profile 57 years of B2B marketing experience preferably in technology, electronics or SaaS. 23 years of hands‑on HubSpot experience especially: Marketing workflows and lead nurturing Automation and audience segmentation Performance tracking and optimization: Proven track record in running webinars and livestreams ideally for technical audiences. Strong written English and communication skills with attention to detail. Knowledge or interest in learning about IoT / SaaS / Electronics. Ability to work independently and collaboratively with global teams. Ability to multi‑task in a fast‑paced and dynamic work environment. Experience using or enthusiasm for AI marketing tools for content creation, analytics and optimization. Plus but not mandatory: Experience in industries related to technology, embedded systems or IoT. Familiarity with tools like Zoom, Webinar, GoToWebinar, YouTube Live, LinkedIn Live, Studio, StreamYard etc. Basic HTML / CSS knowledge for email and landing page formatting. Hands‑on interest in embedded hardware, Raspberry Pi or IoT devices. Understanding of the developer audience and B2B buyer journey. Toradex is a leader in embedded computing serving innovative products to industrial, medical, automotive & IoT companies creating feature‑rich & intelligent systems for demanding applications e.g. supercars, self‑driving tractors, patient monitoring systems to name a few. We provide effective & robust embedded computing solutions and strive for the best development experience in the industry with a focus on intelligent hardware design, innovative software solutions & free comprehensive support. Our relationship with our customers ensures that we all succeed and it allows us to participate in the realization of incredible new products. Our products are directly sold to more than 3,000 industrial customers in over 70 different countries worldwide. For more information Visit our Homepage Connect with us and join our community Our YouTube Channel Required Experience: Unclear Seniority Key Skills Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management Employment Type: Full Time Experience: years Vacancy: 1 #J-18808-Ljbffr