
Marketing Director
3 semanas atrás
Embed the brand within local sports, gaming, music, and lifestyle scenes by developing strong relationships with key. influencers and opinion leaders to drive brand relevance and advocacy. Oversee athlete, ambassador, gamers, event producers and partners performance through contract management and integrated marketing plans that maximize earned and paid media visibility.Event Strategy & Execution:
Plan and execute events at all levels—from grassroots to large-scale brand activations—ensuring alignment with Monster Energy, Reign, and Burn brand strategies and local business plan.Brand Activation & Innovation:
Leverage global, national, and regional brand properties and events while capturing on-the-ground insights to develop innovative, locally relevant marketing ideas.Branding & Visual Identity:
Lead in store shopper activations and Ensure consistent and approved use of branding and logos across all events, activations, and campaigns, maintaining alignment with global brand guidelines.College Program & Sampling :
Manage MAT (Ambassadors Team) and implement large-scale sampling operations to drive trial, brand visibility, and engagement of core target.Coordinate consumer promotions implementation timely managing Full process (planning, agency management, T&Cs, prizes, fulfillment Monster/LPI creative process, printing etc.) and reporting out post-promotional performance delivering acƟonable conclusions to opƟmize future programs with respect to KPIs and ROI.Digital & Social Media Engagement:
Support brand presence and growth on paid media platforms through content creation, athlete and ambassador collaborations, and strategic promotions in partnership with the Digital team.Position RequirementsPrefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or another related field.Additional Experience Desired:
Between 1-3 years of experience in Marketing within top-tier CPG companies (beverages preferred).Additional Experience Desired:
More than 10 years of experience in Proven leadership in cross-functional teams.Computer Skills Desired:
Microsoft tools with proven advanced knowledge of Excel, PowerPoint, SharePointAdditional Knowledge or Skills to be Successful in this role:
Requires an experienced marketer with solid consumer brand management as well as solid executional experience in shopper/channel marketing programs, PR (Public Relations).Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesFood and Beverage ServicesReferrals increase your chances of interviewing at Monster Energy by 2xMarketing | Associate Director – Consumer InsightsAssociate Director/Director, Performance MarketingAssociate Director/Director, Performance MarketingRegional Sales Director - Marketing CloudCreative Director/Art Director, Amazon Ads Brand Innovation LabRegional Organisational Development DirectorStrategic Deal Maker – Large Enterprise Sales DirectorRegional Product Director, Threat Intelligence Solutions – LAC (RF #177)-R- Director - Principal Research Scientist - AI & OptimizationDirector, Sales, Enterprise Gateway Solutions-R- Americas Sales Director, ISV Embedded SolutionsCategory Marketing Manager, BR Stores - CM & RVMWe're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr
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Marketing Director
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São Paulo, São Paulo, Brasil Monster Energy Tempo inteiroJoin to apply for the Marketing Director role at Monster EnergyJoin to apply for the Marketing Director role at Monster EnergyPosition SummaryIn the position of Marketing Director, you will be leading the strategic development and execution of all brand activities (Monster Energy, Reign, and Burn) in Brazil, ensuring full alignment with global marketing...
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