Senior Ui/ux Designer

**About Taroko**:Taroko Software is a fast-growing, forward-thinking venture studio with roots in Taipei City and a bold vision inspired by Silicon Valley startup culture. We don't just build products—we craft experiences, design solutions, and back startups that are shaping the future of technology. Now operating globally with a strong focus on U.S. markets, we redefine industries with cutting-edge, market-disrupting solutions.You'll be joining Hue, one of our most exciting ventures: an AI-powered platform that empowers entrepreneurs and small business owners to transform brand aspirations into tangible realities — starting with logos and brand kits, and expanding into websites, domains, trademarks, and incorporation. Our vision is to become an all-in-one platform for starting and scaling a business, where brand identity, legal setup, and digital presence can be built seamlessly in one place. At Hue, we combine AI, creativity, and design to empower users to build stunning brands without the steep learning curve. Our collaborative, fast-paced environment encourages bold ideas, experimentation, and a hands-on approach to building products that truly make an impact.If you're passionate about design, fascinated by AI, and thrive in a startup setting where your work directly shapes the product, Hue at Taroko is the place to grow, innovate, and leave your mark.**Job Purpose**:At Hue, we're reimagining how brands are built—making creativity smarter, faster, and more accessible through the power of AI. As a Senior UI/UX Designer, you'll lead our product experience and visual identity—enabling creators and businesses to design like pros without the steep learning curve.You'll lead end-to-end design across the product: from landing pages and in-app dashboards to conversion flows and feature interfaces. With a deep understanding of user behavior, you'll turn insights from user feedback, A/B testing, and analytics into elegant, intuitive design solutions that drive both engagement and results.Equally important, you'll take ownership of brand and logo design, defining logo and brand kit specifications, testing deliverables, and reviewing custom fonts with freelancers. Beyond the product, you'll help define and evolve Hue's visual brand identity—owning the creation of marketing assets, campaign visuals, and new brand directions as we grow.This is a rare opportunity to have an outsized impact from day one, working with a tight-knit team of builders, thinkers, and creatives inside a fast-moving venture studio.If you're excited by the intersection of AI, brand design, and user experience, and you want to help shape the tools of tomorrow for a global creative audience, Hue at Taroko is your next home.**Responsibilities**:- Translate business goals and user insights into design strategies that balance usability, aesthetics, and conversion.- Conduct competitive and comparative analysis to identify opportunities and inform design decisions.- Plan and run usability tests, A/B tests, and design validation sessions, turning results into actionable improvements.- Collaborate with PMs, engineers, and marketing to align on requirements and deliverables — from user flows and journey maps to wireframes, prototypes, and high-fidelity UI.- Define and validate design specifications for logo and brand kit deliverables; partner with freelancers to review custom fonts and ensure smooth integration.- Stay updated on the latest design trends and standards, AI design tools, UI/UX best practices, and advocate for their adoption across the team.**Requirements**:- 5+ years of experience in SaaS desktop/mobile web design.- Exceptional UX skills with strong UI craft — skilled at translating metrics, feedback, and user behavior into design solutions.- Proven portfolio showcasing work in logo design, brand identity systems, and digital product design.- Expertise in modern design and prototyping tools (Figma, Sketch, InVision, Framer, etc.).- Understanding of UX design best practices, including mobile-first, responsive design, usability testing, and accessibility (WCAG).- Experience creating or reviewing custom fonts/typography is a strong plus.- Experience designing for localization/internationalization (multi-language, RTL/LTR) is a plus.- Basic HTML5, CSS3, and JavaScript skills are a plus.**Benefits**:- Future growth: Optimal time to join our growth story- Competitive compensation: We ensure that we offer a highly competitive salary- 15 days paid vacation, 5 days paid sick annually- Full remote working environment with flexibility to set your own daily scheduleHere at Taroko, we believe wholeheartedly in building a culture of appreciation, respect, inclusion, and fun We also have active give-back programs, bring your pet to work options, work from home gift baskets, paid maternity leave, and much more.If you are a talented and ambitious Senior UI/UX Designer that's ready to take your career to the next