Performance Marketing Analyst

4 semanas atrás

Rio de Janeiro, Rio de Janeiro, Brasil Varsity Tutors Tempo inteiro
Nerdy is seeking a data-driven Performance Marketing Analyst to help manage, enhance, and develop the company's digital marketing campaigns and strategies. This role will play a pivotal role in driving our digital marketing efforts and achieving our business goals. The Performance Marketing Analyst will be responsible for enabling, developing, executing, and evaluating data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.
**About Nerdy**:
**Qualifications**:
- Bachelor's degree in Mathematics, Business, or a related field (Master's degree is a plus).
- Proven experience in Marketing, UX, or Business Analytics.
- Proficiency in analytics tools (GA4, GA360, Looker, Tableau).
- Proficiency in at least one querying language (SQL preferred).
- Operational experience with a CDP (Segment preferred).
- An understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.) and marketing analytics tools.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- A creative mindset and the ability to think outside the box.
- Highly organized, with the ability to manage multiple projects simultaneously.
- Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
- Fluent in English
- Understand and appreciate that Nerdy is an apolitical company and that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes
**Responsibilities**:
- Develop and execute performance marketing strategies to achieve targeted KPIs, such as ROAS, CPA, and conversion rates.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Work with Marketing Operations, Data Engineering, and Product to ensure Marketing tools are properly set up and optimized.
- Utilize analytics tools (e.g., Google Analytics, marketing automation platforms) to track campaign performance and generate actionable insights.
- Prepare regular performance reports and present findings to stakeholders.
- Continuously evaluate and provide optimization and strategic guidance on current and future campaigns.
- Collaborate with the UX/UI and content teams to improve landing page effectiveness and user experience to increase conversion rates.
- Plan and execute A/B tests to optimize ad creatives, landing pages, and other marketing elements.
- Communicate findings to improve campaign performance.
**Nerdy Leadership Principles**
Relentless Focus on Customers
- Comfort with Ambiguity
- Ownership
- Simplify
- Intellectual Curiosity
- Build Teams
- Think Big
- Insist on High Standards
- Bias for Action
- Build Trust
- Go Deep
- Have Conviction
- Deliver Results
- Are Right, a Lot
**Benefits**:
- Competitive Salary (paid in USD)
- Fully Remote Position
- Flexible Paid Time Off
- Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
- Once-in-a-lifetime opportunity to help transform how the world learns
- Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture (INDHP)

  • Estagiário de Performance

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Spice marketing Tempo inteiro

    **Vaga de Estágio — Assistente de Tráfego Pago (Marketing Gastronômico)****Local**: Barra da Tijuca (RJ) - Modelo Híbrido (3 dias presenciais | 2 dias home office)Carga horária: 6h/dia (segunda a sexta-feira)Bolsa auxílio compatível com o mercado + VT + Benefício Wellhub**Sobre a vaga**:Estamos em busca de um(a) estagiário(a) para integrar o nosso...

  • Marketing Analyst

    4 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Nexans Tempo inteiro

    **Location**:Rio de Janeiro, RJ, BR, **Function**:Marketing**Employment type**:Full Time**Required experience**:Experienced - over 5 years**Reference ID**:76515MARKETING ANALYST**INTEGRANDO VOCÊ À EMPRESA**- Na Nexans, nossa visão global é eletrificar o futuro. Por mais de um século, a Nexans tem desempenhado um papel crucial na eletrificação do...

  • Performance Marketing Manager

    4 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Upstream Tempo inteiro

    Performance Marketing Manager - Brazil (Hybrid) Join or sign in to find your next job Join to apply for the Performance Marketing Manager - Brazil (Hybrid) role at Upstream Performance Marketing Manager - Brazil (Hybrid) 1 day ago Be among the first 25 applicants Join to apply for the Performance Marketing Manager - Brazil (Hybrid) role at Upstream ...

  • Performance Marketing Manager

    4 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Upstream Tempo inteiro

    Performance Marketing Manager - Brazil (Hybrid) Join or sign in to find your next job Join to apply for the Performance Marketing Manager - Brazil (Hybrid) role at Upstream Performance Marketing Manager - Brazil (Hybrid) 1 day ago Be among the first 25 applicants Join to apply for the Performance Marketing Manager - Brazil (Hybrid) role at Upstream ...

  • Especialista em Marketing de Performance

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil beBeeMarketing Tempo inteiro R$60.000 - R$80.000

    Perfomance Marketing SpecialistO ideal candidato deve ter experiência em planejamento, implementação e otimização de campanhas de mídia paga, com foco em entrega do melhor desempenho. Análise de resultados e indicadores de performance para otimizar continuamente o desempenho das campanhas.Interface com equipe de CRM, marketing e áreas afins para...

  • Analista de marketing performance

    4 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Netvagas Tempo inteiro

    Somos uma operadora de plano de saúde e buscamos para a nossa equipe de marketing um Analista de Performance, que será responsável por planejar, executar, monitorar e otimizar campanhas de mídia paga para captação de leads (clientes), garantindo eficiência na aquisição, melhoria contínua das taxas de conversão e otimização do investimento em...

  • Analista de marketing performance

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil CLINICA REUNIDAS SAO VICTOR LTDA Tempo inteiro

    Somos uma operadora de plano de saúde e buscamos para a nossa equipe de marketing um Analista de Performance, que será responsável por planejar, executar, monitorar e otimizar campanhas de mídia paga para captação de leads (clientes), garantindo eficiência na aquisição, melhoria contínua das taxas de conversão e otimização do investimento em...

  • Analista de Marketing Foco em Performance

    3 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Sinergia Educação Tempo inteiro

    Analista de Marketing Foco em Performance | Sinergia Educação Estamos em busca de um(a) Analista de Marketing com foco em Performance para integrar nosso time Se você é apaixonado por dados, estratégias de mídia paga e resultados mensuráveis, essa vaga pode ser sua. Responsabilidades Planejar, executar e otimizar campanhas de tráfego pago nas...

  • Lead Performance Marketing Manager

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil beBeeGrowth Tempo inteiro R$80.000 - R$105.000

    Job SummaryThis role involves leading performance marketing efforts, driving ROI growth through PPC strategy and team leadership.Key Responsibilities:Performance Leadership & Growth: Optimize lead generation campaigns (Google Ads, Meta Ads) for customer acquisition cost (CAC) and return on ad spend (ROAS).Team Management: Lead a remote marketing team across...

  • Analista De Marketing Digital

    2 semanas atrás

    Rio de Janeiro, Rio de Janeiro, Brasil Fattoriaweb Tempo inteiro

    OverviewAnalista de Marketing Digital - Foco em Métricas, SEO e Estratégia.Vaga para atuação com foco analítico, estratégico e sólidos conhecimentos em SEO para otimizar canais digitais e analisar performance.ResponsibilitiesMonitorar e administrar plataformas digitais, assegurando o bom funcionamento e identificando oportunidades de melhorias de...