SEM Specialist

Overview

About us: At Recorrido, we are the largest OTA for ground travel in Chile. We are expanding in LATAM and have revolutionized the intercity bus industry, supporting bus operators and improving the passenger experience. We merged with Busbud, a leading global mobility group, to bring global expertise and opportunities for personal and professional growth in a diverse environment.

We’re searching for an SEM Specialist with a track record of executing tests, collecting and analyzing data, and identifying trends to achieve maximum ROI in paid search campaigns. The successful candidate will be responsible for tracking, reporting, and analyzing website analytics, pay-per-click initiatives and campaigns, managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROAS in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

• 2+ years of proven SEM experience, eCommerce experience, and success managing PPC campaigns across Google and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• In-depth experience with data feeds, Google Ads Editor, Audience Signals, and Performance Max Campaigns
• Experience with website analytics tools (Google Analytics, Amplitude, NetInsight, Omniture, WebTrends)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• BS/MS degree in Marketing or a quantitative, test-driven field
• Comfortable with technology and Google Suite
• Global company environment; multiple languages is an asset

• Impact: Tackle meaningful, high-impact challenges daily with a collaborative team, scaling systems and launching new products
• Influence at scale: Play a key leadership role during rapid growth and global expansion
• Remote-first culture: A collaborative, inclusive culture built for distributed teams
• Flexible work model: Manage your schedule to support high performance and personal balance
• Health benefits: Comprehensive medical, dental, and vision coverage
• Work from anywhere

Busbud is committed to equal employment opportunities for all employees and providing a work environment free from discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, regardless of race, color, religion or belief, national or social origin, sex, age, disability, HIV status, sexual orientation, gender identity and/or expression, marital status, pregnancy, or any other status protected by laws in the locations where we operate. Learn more about why we care about diversity.