Livestream Content Producer

1 semana atrás

São Paulo, São Paulo, Brasil Shopee Tempo inteiro
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationBrazil - São PauloThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
**About the Team**:
- The Marketing team at Shopee Brazil is looking for a professional who is passionate about livestream production. The Livestream Content Producer will be under the Community Team and be responsible for conceptualising and executing the weekly livestream activities at Shopee Marketing Team aligned with the business objectives.- Define livestream content strategy and establish a content ecosystem that aligns with market preferences and campaigns
- Conceptualise, develop and execute new content ideas and drive continual optimisation of livestream marketing campaigns
- Involve in end-to-end livestream process, including conceptualizing, scheduling, script writing, marketing campaign planning and monitor production performance
- Analyse in both quantitative and qualitative field for Shopee-produced livestream shows
- Provide insights and report performance of livestreams as well as identifying the gaps and improvements
- Track, monitor and understand content performance through insights and analytics
**Requirements**:
- Strong project management skills and ability to be creative operationally and strategically
- Experience in e-commerce / Live streaming/ Multi-Channel Network (MCN)/ OTT or related industries is a plus.
- Intermediate/advanced English to work with stakeholders from across the region
- Logical thinking and strong problem solving skills
- Positive working attitude and a strong team player
- Reliable and good team player who enjoys a fast-paced environment

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