CRM Manager

Overview TrueCar is a leading automotive digital marketplace, and we are on a mission to make car buying and selling easy, transparent, and efficient. We empower consumers with data and foster connections with our network of Certified Dealers who share our belief that truth, transparency, and fairness are the foundation of a great experience. We forge partnerships to power car-buying programs for some of America’s most trusted brands. We continually innovate to provide useful tools, research, market context, and pricing transparency to help consumers feel empowered and confident throughout their journey. As consumers’ priorities and shopping habits shifted, so did we. We are building a modern-day marketplace and invite you to join the TrueCar Crew. You can have a real and direct impact on our journey as we continue to evolve and revolutionize the car-buying and selling experience. The Opportunity: Are you a high-impact CRM Manager who thrives on shaping customer journeys and driving measurable growth? TrueCar is seeking a CRM Manager to lead our customer relationship efforts - with a strong focus on email strategy and execution in an agile, fast-paced environment. In this role, you’ll own the strategy, development, implementation, and optimization of our CRM programs that engage consumers at every stage of the funnel. You’ll craft messaging that connects, converts, and builds long-term loyalty with shoppers and dealer partners. How you\'ll drive TrueCar\'s success: Manage CRM strategy across multiple channels, with a primary focus on email, while also spearheading SMS, Push, Direct Mail, and emerging channels. Collaborate cross-functionally with Marketing, Analytics, Product, Sales, Support, Data, and Engineering to develop consumer-centric and dealer-specific strategies. Build, develop, and implement cutting-edge campaigns that drive acquisition, deepen engagement, and drive retention, setting TrueCar apart in a competitive marketplace. Work with Product, Data, and Engineering teams to strategize, implement, and QA automated campaigns Own list management, ensuring database hygiene, deliverability, and steady list growth Develop segmentation frameworks to deliver relevant, personalized messaging Analyze core KPIs to identify optimization opportunities across campaigns and audience segments, driving strategic decision-making. Design, test, and refine segmentation strategies, continuously improving the effectiveness of our campaigns. Implement A/B testing, continuously refine our approach, ensuring we maintain the highest levels of engagement and conversion Oversee day-to-day tasks of third-party contractors implementing campaigns. Responsible for CRM operations, configuration, and maintenance of the CRM platform(s) and integrations Your Expertise: Proven, hands-on experience leading CRM and lifecycle marketing initiatives across email, SMS and/or other channels. Demonstrated success in driving customer engagement, retention, and lifetime value (LTV) through data-driven strategies. Strong hands-on experience with Iterable (required) and familiarity with Tealium (preferred) B2C experience; B2B experience a plus Exceptional analytical capabilities, ability to decipher complex data, and translate it into actionable strategies, communicated to leadership. Technical fluency in SQL, HTML, and CSS for campaign customization and troubleshooting. Advanced analytical skills with the ability to translate complex data into actionable insights and communicate them clearly to leadership. Deep understanding of email best practices and a passion for crafting strategies that perform. Curiosity and enthusiasm for leveraging AI and automation to enhance efficiency and personalization. Experience managing vendors and coordinating cross-functional projects. A relentless passion for customer experience and a results-driven mindset Base salary range: $96,000 - $147,000 Your TrueCar Experience At TrueCar, we champion remote work because we know great work can happen anywhere. This flexibility allows our TrueCar Crew to live and work from anywhere in the U.S. (with some role-based exceptions). To support our remote team, we provide a home office setup that suits their needs and offer monthly reimbursements for phone and internet connectivity. You will receive excellent benefits that include, but are not limited to, 100% employer-paid health, vision, and dental premiums; a 401(k) plan with company contributions; equity; a wellness reimbursement account; and learning & development reimbursement opportunities. We also understand the importance of recharging, so we offer flexible PTO for exempt TrueCar Crew Members and a generous PTO accrual policy for non-exempt TrueCar Crew Members, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our Crew Members and have designed employee-centric programs that reflect this. At TrueCar, we believe in the power of diversity to create a deeper understanding of our consumers and partners, driving innovation in our products. We welcome a workforce that reflects the diversity of car-buying consumers and encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other characteristic protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. Additionally, TrueCar will provide reasonable accommodations for qualified individuals with disabilities. TrueCar does not accept unsolicited agency submissions. If you are based in California, we encourage you to read this important information for California residents. Information is available here. #LI-Remote #J-18808-Ljbffr