Communications Specialist
Há 2 dias
Red Bull gives wings to all people, to fly in whichever direction they want, respecting and tolerating the trajectory of each one, regardless of gender expression, race, religion, affective‑sexual orientation, origin, age or disability. In the world of Red Bull, everyone is welcome. The role of Communication Team is to develop and lead strategic communications through storytelling, earned media and media partners relations through marketing content creation to reach and engage new consumers. The Communications Specialist will develop and execute communications plans focusing on regional initiatives. She/he will be responsible for positioning and delivering an effective communication message across all types of third‑party and earned media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant for our target audiences. The role is essential to ensure consistency in the brand's narrative and to expand its presence and reputation locally. Responsibilities Responsible for earned media activation, PR amplification and building high‑frequency editorial relationships of regional projects Lead the development and execution of integrated communications plans, focusing on editorial strategies and media partnerships to reach KPIs Identify story opportunities from regional calendar, to amplify it locally and nationally, generating earned media engagement Ensure consistency of messaging and brand tone across all communication initiatives Manage project’s budgets, suppliers and agency partners Monitor and report on the performance of earned media for regional projects Support the communications managers on national activations Identify and constantly reflect the most important media in the market to drive impactful word‑of‑mouth about the Red Bull brand Manage relationships with departments and Global Headquarter counterparts to achieve alignment and business success Qualifications Strong experience and strong planning skills in Communications and PR in Marketing, Media‑led companies or agencies Fluency or advanced in written and spoken English Able to travel to events and activations in different regions Proven track record in communications projects and engagement via earned media amplification; equipped to build relations in sports and culture media Ability to think strategically and be a hands‑on person; works with passion and has high affinity with the World of Red Bull Creative thinker and innovator; in touch with digital, cultural and consumer trends Excellent interpersonal skills and the ability to work with several different stakeholders and judge what’s necessary to be successful Acreditamos no potencial de todas as pessoas para dar as ideias independente de expressão de gênero, raça, religião, orientação afetivo‑sexual, origem, idade e deficiência. No mundo da Red Bull todas as pessoas são bem‑vindas. Get notified about new Communications Specialist jobs in Greater São Paulo Area. São Paulo, São Paulo, Brazil 8 months ago #J-18808-Ljbffr
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