Area Sales Manager – KwaZulu-Natal

The ability to make a payment quickly and at a low cost is an underestimated bedrock of our economy in South Africa. Payments are the financial lifeline of every business and individual. We are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payments challenges.

When you join Shop2Shop, you join a team of people driven by a shared purpose for why we do what we do every day. The experience of collaboration across teams will be unrivalled. The feeling of belonging to a talented team of people will make this your last career stop. You will find a stimulating and challenging smorgasbord of problems to solve with the aim of supporting entrepreneurs in South Africa.

Purpose of Role:

To lead and drive strategic sales growth across a defined area by managing and supporting Sales Managers and Business Development Managers (BDMs), ensuring operational excellence, customer satisfaction, and executing area specific targets , driving revenue growth and market share goals. The Area Sales Manager is a key driver of execution, mentoring, and alignment across teams to unlock areal performance and sustainable success.

Location of the Role:
KwaZulu-Natal

You’ll thrive in this role if…

• You are a hands-on leader who motivates teams through clear guidance, support, and accountability.
• You balance big-picture thinking with meticulous attention to execution and compliance.
• You’re passionate about improving sales performance, customer experiences, and market share.
• You can work cross-functionally, communicate effectively, and manage both people and processes.
• You are data-driven and skilled in interpreting sales trends and competitive intelligence to act quickly and effectively.

What you’ll do…

• Collaborate with the Regional Sales Manager (RSM) to align and implement strategic regional sales plans.
• Provide accurate weekly and monthly reports on sales trends, team performance, customer satisfaction, and market insights.
• Promote S2S product offerings to broaden reach and support BDMs in lead generation, tracking, and conversion.
• Oversee area management, ensuring growth, retention, and strong performance across all allocated territories.
• Support and coach Sales Managers and BDMs, implementing tailored development plans and performance feedback.
• Monitor existing accounts, ensuring high retention, satisfaction, and cross-sell opportunities are actioned.
• Support high-value client interactions and strategic account management
• Build and maintain relationships with key customers and partners
• Take ownership of branding and marketing visibility within the region and ensure alignment with national goals.
• Conduct regular market and competitor analysis to identify trends, threats, and growth opportunities.
• Address underperforming accounts and ensure corrective actions are implemented by the responsible SMs.
• Lead execution of special projects aimed at improving performance and customer experience.
• Review bi-weekly performance tracker reports with RSM and drive accountability on targets.
• Provide regular updates to the Regional Sales Manager on performance, challenges, and opportunities.
• Ensure operational compliance: vehicle checklists, expense claims, and leave approvals.
• Drive execution discipline by ensuring consistent completion of checklists and team follow-through.
• Handle fleet oversight and ensure logbook accuracy and compliance.
• Execute ad-hoc leadership directives promptly and efficiently.
• Ensure CRM data accuracy, completeness, compliance and entries or activities align with organizational guidelines and requirements.

People Leadership at Shop2Shop

Being a leader at Shop2Shop means creating the conditions for people and performance to thrive. You will:

• Set clear expectations, connect day-to-day work to broader strategy, and communicate with purpose
• Drive regular growth conversations with your team, ensuring clarity on performance, development areas, and future potential
• Ensure team structures, reviews, rhythms, and routines are consistently applied and add value
• Take the lead on recruitment, onboarding, and training by actively partnering with People Ops — but understanding that the responsibility to build, grow, and retain a strong team ultimately sits with you
• Hold your team accountable to high standards while understanding the realities on the ground
• Empower your managers to lead with autonomy and ownership
• Review team tracker reports monthly and course-correct as needed
• Manage leave approvals, expense claims, and day-to-day team operational needs
• Escalate people issues to People Ops to ensure support and resolution

What you’ll need to make a success…

Qualifications and Experience

• Bachelor’s degree in business administration, Sales, or a
  related field preferred.
• 3-5 years in sales leadership, with experience managing team leads or first-line managers
• Strong exposure to field operations, regional strategy execution, and customer engagement
• Demonstrated experience in developing and executing regional sales strategies aligned with company goals.
• Strong understanding of customer relationship management (CRM) and account retention techniques.
• Background in fintech, FMCG, retail, or distribution environments will be an advantage.

Industry Knowledge

• Deep understanding of our industry in South Africa.
• Familiarity with regulatory frameworks, pricing dynamics, and competitor landscape.

Technical & Analytical Skills

• Proficient in sales systems (CRM, Booqa, BI tools)
• Strong ability to interpret sales data and operational performance metrics

Leadership

• Excellent coaching, mentoring, and people management skills
• Skilled in performance conversations and accountability structures
• Strong operational planning, time management, and prioritisation ability
• Confident and clear communicator — verbal and written
• Strong communicator, able to represent regional needs to leadership and internal teams
• Comfortable driving team accountability using dashboards and KPIs

Growth Mindset

• Committed to continuous learning and personal development.
• Actively seeks feedback, reflects on challenges, and adapts quickly.
• Sets and tracks personal growth goals in line with business objectives.
• Embraces ambiguity and views obstacles as opportunities to improve.