Senior Marketing Strategist

4 semanas atrás


Brazil beBeeGrowth Tempo inteiro

Job Description As a Growth Marketing Manager, you will be responsible for leading the marketing strategy and team to drive company growth. This includes building quarterly/monthly/weekly marketing plans, managing and mentoring teams, writing briefs and task descriptions for creatives and specialists, running regular syncs with stakeholders, and prioritizing initiatives to ensure deadlines are met. Key Responsibilities: Develop and oversee the content strategy across all channels Lead the creation of client case studies and educational content Work with designers and copywriters to create clear briefs and quality reviews Adapt content for different audiences and markets Maintain a unified tone of voice Plan and host webinars and educational events Launch email campaigns, tripwires, and automated funnels Build and optimize chatbot logic and conversion flows Develop partnerships, media placements, and collaborations Build customer journey maps and warming funnels Track key metrics (CAC, CPL, conversions, ROI) Produce channel and campaign performance reports Optimize existing marketing activities based on data Test new channels and hypotheses Work with analytics tools (GA, CRM, marketing platforms) Required Skills and Qualifications Experience in EdTech or SaaS Strong understanding of how educational/SaaS funnels work B2C marketing experience in career/learning segments Experience with performance metrics and ROI-oriented marketing High-growth startup experience Ability to work in a fast-changing environment Skilled in prioritization and multitasking Marketing team management Ability to assign and brief tasks clearly Coordination of cross-functional stakeholders Benefits We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Others Our team is passionate about creating innovative solutions to drive business success. We value creativity, collaboration, and continuous learning.


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