Retention Strategist

Join to apply for the Retention Strategist role at Common Thread Collective RETENTION STRATEGIST Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price" We are seeking a Driven and Results-Oriented Retention Strategist to join our team. The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning and ensuring revenue is delivered predictably for the business through retention marketing efforts—using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing. Your role isn't limited to email strategy—you are a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc. that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way. You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools. As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness. You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results. WHAT WE LOOK FOR Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values. We recognize these values aren't for everyone. They're challenging. In fact, they're so challenging, that’s why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We’re looking for those who are interested in making their work significant. AUTODIDACT Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers. Openness to both offer and embrace feedback as an opportunity for growth and implements it proactively, without needing constant direction. Demonstrates resourcefulness, and independently refines your skills without being prompted. Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight. UNIMPEACHABLE CHARACTER Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lies in any situation. Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset. Values constructive feedback and integrates it, understanding nothing great is built without feedback. COMPETITIVE GREATNESS Performs at their best when it matters most, the enjoyment of hard challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle. What Success Looks Like NECESSARY SKILLS, KICK OFF PERIOD, ONBOARDING, ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK, CLIENT COMMUNICATION, CONTRIBUTING BACK, NEXT-LEVEL SKILLS, Communication Skills, Great Data Analysis skills, Past Experience, Critical Thinking, Impact, Results are all detailed in the full job specification following the heading hierarchy. JOB SCOPE Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups, and push notifications. Where required, work within subscription, membership, loyalty programs and more. Write briefs and ensure the rest of the team can execute on them. Complete reports with a high degree of accuracy, checking against multiple data points. Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide. Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment. Ensure the timely delivery of relevant deliverables (emails, sms, etc.), which includes effective internal project management and management of clients and their teams. Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance. This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform. Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses. WHAT'S IN IT FOR ME? SALARY RANGE Days 1–30 – $1.5K (Part-time transition phase) Give notice at your current job (if applicable) Participate in daily training for the first 15 days Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients Days 31–60 – $3K (Full-time start) Transition to full-time Begin managing your first 3 client accounts independently Days 61–90 – $4–5K + performance bonuses Continue growing your portfolio Earn bonuses based on hitting revenue targets Negotiate your term contract annually This will depend on the amount of clients and the quality of work. Growth, Transparency, and Fairness in Career Development Progress is Clearly Defined Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level. Fairness and transparency are prioritized Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics. Pay transparency is upheld for all team members With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress. My Commitment to You: You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it. Location & Environment Fully remote with the ability to pick your schedule. Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check‑ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily. Seniority level Entry level Employment type Full-time Job function Business Development and Sales Advertising Services Referrals increase your chances of interviewing at Common Thread Collective by 2x. Get notified about new Strategist jobs in Curitiba, Paraná, Brazil . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr