Senior Landing Page Developer

About Olly Olly Olly Olly is a leading digital marketing agency serving small businesses across the United States. We've built our reputation on transparency, results, and making sophisticated marketing accessible to business owners who need to focus on running their companies. The Role We're seeking an exceptional WordPress developer to lead our landing page creation and optimization function. You'll be responsible for designing, building, and deploying high-converting landing pages optimized for paid traffic from various advertising platforms. Key Responsibilities Landing Page Development & Campaign Execution: Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms Own the complete technical implementation of marketing campaigns from concept through launch Ensure pixel-perfect tracking setup across all campaigns, including conversion tracking, retargeting audiences, and server-side tracking Implement and troubleshoot complex tracking scenarios, including multi-touch attribution and UTM parameters Optimize landing page performance for speed, mobile responsiveness, and conversion rates Conduct A/B testing and implement rapid iterations based on campaign performance data HubSpot Integration & Data Management: Build and maintain seamless integrations between landing pages and HubSpot CRM Ensure accurate lead capture, form submissions, and data synchronization Implement and validate proper lead source attribution and campaign tracking in HubSpot Create custom workflows and automations to support campaign objectives Troubleshoot data discrepancies and ensure marketing attribution accuracy Technical Leadership & Team Management: Lead and mentor a team of two WordPress developers Manage workload distribution across multiple concurrent projects and campaigns Establish and enforce development standards, quality assurance protocols, and best practices Conduct code reviews and provide constructive technical feedback Create project timelines and ensure on-time delivery of campaign assets Quality Assurance & Risk Management: Implement rigorous QA processes before any campaign launch Verify all tracking mechanisms are functioning correctly across devices and browsers Maintain detailed documentation of tracking implementations and technical specifications Proactively identify and resolve potential issues before they impact campaign performance Required Qualifications 5+ years of professional WordPress development experience Direct experience managing technical execution of marketing campaigns with significant ad spend Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team) Portfolio demonstrating high-converting landing pages you've personally built and deployed Technical Expertise Proven experience implementing Git-based version control and configuring Continuous Integration/Continuous Delivery pipelines for WordPress Expert-level WordPress development skills including ACF, Gutenberg, custom theme development, plugin customization, and advanced page builders Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API Proven experience with HubSpot CRM integration, forms, and tracking implementation Strong command of HTML, CSS, JavaScript/jQuery, and PHP Experience with VueJS is a plus Management & Communication Demonstrated experience leading and mentoring developers Exceptional project management skills with the ability to juggle multiple high-priority projects Clear communication style with both technical and non-technical stakeholders Performance Standards Meticulous attention to detail-one misconfigured pixel can cost thousands in wasted ad spend Ability to work under pressure and meet tight campaign launch deadlines Proactive problem-solver who anticipates issues before they become problems Preferred Qualifications Experience with marketing automation platforms beyond HubSpot Familiarity with conversion rate optimization methodologies and tools What Success Looks Like Audit current landing page infrastructure and tracking implementations Meet with marketing team to understand campaign objectives and conversion goals Review existing team workflows and identify optimization opportunities Successfully launch first campaign under your management with zero tracking issues ],