Paid Social Specialist

Há 5 dias

Brasil Stryde - Ecommerce Marketing Agency Tempo inteiro

Role Type: Full Time, Contract position

The paid social specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients. He/she will work closely with the Digital Marketing Strategist to ensure work is moving through the pipeline and we’re delivering results.

Responsibilities Include:

  • Assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly.
  • Understand client ICP and how to speak to them
  • Create ad headlines, ad copy, and image overlay copy, and CTAs
  • Write creative briefs that include clear messaging tracks, A/B tests and goals for the creative. Then send to creative agency, and provide feedback and direction until assets are finalized.
  • Maintain a repository of successful ad copy for all client verticals.
  • Setup, optimize, and manage ongoing ad campaigns
  • Run monthly split tests for each campaign to continually improve performance.
  • Perform weekly account audits and identify areas of improvement.
  • Conduct campaign optimization tasks throughout the campaign lifecycle.
  • Monitor product feeds
  • Report on results of paid social campaigns including click through rates, revenue, etc.
  • Forecast, suggest and manage budgets and budget pacing in multiple paid social campaigns.
  • Provide outstanding customer service

 

Required Skills:

  • Results & deadline driven
  • Excellent written & verbal communication
  • Proven track record of delivering year-over-year growth for ecommerce brands
  • Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.)
  • Being personable – able to build relationships with team members
  • Strong presentation skills
  • Able to manage the workload independently

Experience

  • Minimum of 3 years of paid social experience
  • Minimum of 2 years working on ecommerce brands
  • Minimum of 2 years experience working remotely.

Communication Expectations

  • Communication will take place primarily through email video conferences (Google Meet), email, and Google Chat.
  • Be available from 9-5pm Mountain Standard Time.

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