Retention Manager, Subscription
2 semanas atrás
About Trafilea Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space. Our growth philosophy is simple: test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation. Why Trafilea We build and scale our own DTC brands We operate at large media scale with high ownership and accountability We invest heavily in AI, automation, and experimentation We move fast, test relentlessly, and expect strong execution Fully remote, competitive USD salary, paid time off, and global exposure Job Responsibilities We are seeking a data-driven and innovative Retention Manager – Subscriptions to lead and scale our subscription programs across Shapermint and Truekind. This role sits at the intersection of lifecycle marketing, subscription strategy, and revenue growth—owning KPIs, experimentation, and cross-functional execution to maximize LTV and reduce churn. Own and optimize all subscription KPIs (Activation, Churn, Net Collection Rate, LTV, Repurchase, Order Share) with weekly insights to drive growth. Lead full lifecycle communications (Email, SMS, Push, Paid Media) across activation, onboarding, engagement, churn prevention, and winback. Own the subscription communication calendar, including segmentation, briefs, messaging, and creative alignment. Build and execute quarterly strategic roadmaps for Shapermint Club, Club Pro, Autoship, and ShaperBox. Drive a structured A/B testing agenda across channels to improve engagement, retention, and offer performance. Leverage cohort and RFM insights to prioritize high-value segments and tailor retention strategies. Partner with Product and IT to enhance subscription UX, billing flows, automation, and tracking. Represent Retention in the Subscription Tribe, ensuring fast, aligned cross-functional execution. Ensure consistent, high-quality execution and reporting across flows, creatives, dashboards, and retention analysis. Requirements 5+ years of experience in CRM, Retention, or Lifecycle Marketing (DTC/eCommerce preferred). Proven hands-on ownership of subscription or loyalty programs end-to-end , ideally for physical products. Strong retention and lifecycle strategy background, with measurable impact on LTV, churn reduction, and repeat purchase. Highly analytical: strong experience in cohort analysis, RFM segmentation, churn drivers, A/B testing, dashboards, and optimization frameworks. Expertise in direct channels (Email, SMS, Push) and marketing automation platforms like Klaviyo, Insider, Braze, or SFMC. Ability to collaborate with Creative, Data, Product, CX, Engineering, and Growth teams. Experience managing small teams or leading cross-functional squads. Strong communication, planning, and execution discipline. Advanced English.
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