Data Analyst

4 semanas atrás

Brasília, Distrito Federal, Brasil OLIVER Latin America Tempo inteiro

A LITTLE BIT ABOUT THE ROLE - DATA ANALYST
Working within a dynamic team, the Data Analyst identifies and understands how to mine and blend data from all marketing channels, to deliver against client and team briefs.
WHAT IS REQUIRED:
Deliver best in class data solutions to client projects using statistical analysis and modelling techniques
Push the boundaries of how data can be used to decode consumers' emotional needs and solve business problems
Deliver expert web analytics analysis using a variety of applications and software e.G. Google and Adobe
Present and explain the results of analysis to non-technical clients and colleagues
Work closely with the rest of the team (onsite and in the hub) to develop innovative solutions to client projects
Assist with the development of business cases in support of campaign and wider data initiatives
Report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends
Advise clients on the optimum way to use data and analytical/statistical techniques to drive maximum value from their data
WHAT GOOD LOOKS LIKE:
Strategic thinker with an innovative approach to data
Familiarity with SEO inner workings
Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper, etc.
Experience with GenAI techniques such as model selection & prompting
Ability to generate interest and active usage of the data insights produced by content, customer experience, and creative teams
Ensuring a team-wide adoption of test and learn approaches to content (real-time data and insight-driven optimisation to improve performance of digital content)
Ability to develop varying types of data analysis including cluster, segmentation, and modelling
Relevant experience in data analytics software and applications + data modelling
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