Content Specialist
2 meses atrás
About the Company
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
About the Role
We are seeking a talented and creative Content Specialist to join our Lead Generation team. This role is pivotal in shaping our brand identity and driving conversions through compelling content. The ideal candidate is a skilled writer, with a deep understanding of digital funnel marketing and a passion for crafting engaging narratives.
Responsibilities
- Content Creation: Develop high-quality, persuasive content for various channels including PDFs, website landing pages, and digital ads;
- Tone of Voice: Establish and maintain a consistent brand voice across all communication channels
- Funnel Optimization: Create compelling content for each stage of the funnel;
- PDF Development: Design and create informative and visually appealing PDFs for lead generation and customer education purposes;
- Landing Page Optimization: Write persuasive copy, optimize landing pages for conversions, and conduct A/B testing to improve performance;
- Digital Ad Copy: Develop compelling ad copy for various digital platforms to attract and engage target audiences;
- Campaign Execution: Collaborate with the marketing team to develop and execute content-driven marketing campaigns;
- Collaboration: Work closely with the lead generation team to understand their goals and create content that aligns with their objectives;
- Analytics: Analyze content performance metrics to identify opportunities for improvement and optimize content accordingly.
Qualifications
- Proven experience in content creation and copywriting;
- Strong understanding of digital marketing principles and lead generation strategies;
- Excellent writing and editing skills with a keen eye for detail;
- Proficiency in content management systems and project management;
- Ability to work independently and as part of a team;
- Strong analytical skills and data-driven approach;
- Experience with A/B testing and conversion rate optimization is a plus.
Desired Skills
- Experience in the b2b environment;
- Knowledge of SEO and SEM best practices;
- Experience with video scriptwriting and editing.
What do we offer?
- Join a globally recognized and well-known company;
- Comprehensive private health insurance;
- Thrive in an innovative work environment;
- Embrace a dynamic and friendly atmosphere for growth.
If you are a passionate content creator with a proven ability to drive results, we encourage you to apply.
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