Digital Campaign Optimization Specialist

Há 20 horas

Brasil beBeePerformance Tempo inteiro

Job Overview We're seeking a highly detail-oriented Performance Tracking Specialist to join our team. This individual will be responsible for ensuring accurate and consistent tracking of digital advertising campaigns, configuring and maintaining tracking systems, and troubleshooting issues. Responsibilities Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites. Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads). Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded, avoiding inflated reporting. Standardize and document tagging schemas for all client accounts in Salesforce, ensuring consistent fields (budget, KPIs, goals, tracking status). Partner with Paid Search Specialists to align conversion actions and budgets with each client's true business objectives. Create and maintain a tracking QA checklist and intake form to guide new account setups and audits. Perform ongoing health checks of all tracking infrastructure to proactively identify broken tags or discrepancies. Collaborate with the client's marketing team to recommend scalable intake and QA processes (e.g., onboarding forms, Salesforce automation). Produce clear documentation for all tagging and data validation processes to ensure team-wide continuity. Requirements 2+ years of experience managing Google Tag Manager (tag creation, testing, triggers, version control). Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms. Hands-on experience validating data layers, debugging tags, and testing event triggers in browser consoles. Strong ability to QA campaign tracking and identify discrepancies between actual and reported performance data. Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists). Excellent communication skills to partner with account managers, strategists, and technical teams. Benefits As a Performance Tracking Specialist at GrowthAssistant, you'll collaborate with a diverse, talented team, sharpen your skills with global clients, and make an impact in your career. We value your growth and recognize your contributions every step of the way. Why You'll Love Working Here At GrowthAssistant, we offer a dynamic work environment that fosters creativity, innovation, and collaboration. Our team is passionate about delivering exceptional results and making a positive impact on our clients' businesses.

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