Marketing Expert
Há 17 horas
About the Role We're seeking a highly organized, data-driven, and creative marketing operations expert to lead our multi-channel marketing initiatives. Key Responsibilities: Campaign Planning: Develop, execute, and optimize multi-channel marketing campaigns from concept to delivery. Results-Driven Strategy: Create campaigns that generate signups, first deposits, and first trades in the app. Process Optimization: Continuously improve and build scalable marketing workflows and operational frameworks. Channel Management: Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more. Stakeholder Coordination: Collaborate with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery. Planning & Budgeting: Lead quarterly planning for regional deliverables; ensure efficient budget control and ROI optimization. Testing & Optimization: Coordinate and analyze A/B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness. Data & Insights: Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies. Localization Quality: Oversee and improve translation quality for localized content across app, website, and marketing assets. Requirements: 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles. Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau). Hands-on experience managing multi-channel marketing campaigns. Excellent communication skills both in English and Brazilian Portuguese. Project management skills. Familiarity with A/B testing, automation platforms, and performance measurement. Strong attention to detail and ability to manage multiple stakeholders and priorities. Experience in crypto and/or fintechs is a plus. Bonus: Experience managing marketing efforts across multiple regions.
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