Marketing Coordinator

Job title:
Consumer Market â Personal Health

Manage category business end to end:Full P&L accountability, managing the S&OP process, finding the key opportunities both in topline by region (via GFK, internal data, sellout, etc) and in middle P&L, focusing on continuous improvement to deliver the performance and growth plan.

Your role:
* Develop portfolio strategy, analyzing demand spaces opportunities and defining the role of each subcategory at portfolio. and brand strategy in order to drive relevant and incremental portfolio growth.

* Define 2-year brand growth plan by creating a strategic growth task for the categories, setting the consumer opportunities and source of volume. Deep dive/knowledge about market and competitive landscape is necessary to achieve excellence in plan.

* Lead the innovation agenda in order to guarantee sustainable growth and a differentiated image for the categories. Keep fueling the recent launches in order to consolidate them and increase baseline business.

* Support and influence channel strategies definition, regarding each category strategy and challenges. Define and manage together with Sales and Trade Marketing team the key initiatives by channels, preparing the execution plan to achieve the Business goals.

* Define, develop and implement a strategic Integrated Marketing Communication plan for each category, translating the global positioning in brand´s activation, communication and engagement plans. Set clear Business Objectives (expected deliverables for the Business), Marketing Objectives (changes in consumer behavior to achieve the Marketing Objectives) and Communication Objectives (change in attitudes and beliefs to change consumer behaviors). Guarantee and lead the strategic and relevant content to drive conversion, connecting consumer with meaningful ideas/values. Lead Investments, optimizing A&P budget to translate category goals into an activation strategy and implementation. Deeply understand platform' consumers to guide investment to reach target among the universe of options and touch points.

You're the right fit if:

* Must have passion for developing brands, resilient, teamwork oriented, great communication skills, strong relationship builder; Entrepreneur skills

* Solid Marketing background with relevant experience in any combination of marketing, communications, innovation and/or trade marketing roles

* Functional experience: brand communications, consumer understanding and market research, new product development, trade and sales dynamics, analytical and proficient on P&L.

About Philips
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If youâre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.