Paid Media and Performance Manager

3 semanas atrás

São Paulo, Brasil Daki Tempo inteiro
Área e especialização profissional: Marketing - Marketing
Nível hierárquico: Gerente
Lugar de trabalho: São Paulo, SP
Regime de contratação de tipo Prestador de Serviços (PJ)
Jornada Período Integral
We are seeking an experienced Paid Media and Performance Manager capable of orchestrating sophisticated advertising campaigns across both digital and traditional media channels. This pivotal role requires managing a substantial monthly advertising budget, demanding not only expertise in digital marketing but also a strategic vision for integrating physical media effectively. The ideal candidate will bring a blend of analytical prowess, technical proficiency, and commercial negotiation skills. Key Responsibilities Strategic Campaign Management: Strategically plan, execute, and oversee extensive paid media campaigns that span digital and physical advertising spaces. The goal is to optimize reach and influence, driving significant new user acquisition. Data-Driven Optimization: Implement and refine A/B testing frameworks to rigorously determine the most effective campaign strategies, continually adapting tactics based on comprehensive data analysis and real-time market feedback. Holistic Media Planning: Develop comprehensive media plans that consider a wide range of channels - from online PPC to outdoor advertising - ensuring a seamless integration that maximizes campaign coherence and impact. Performance Analysis and Reporting: Maintain a rigorous schedule of performance evaluations, ensuring all campaigns are tracked against key performance indicators like CAC, ROAS, and CTR. Adjust strategies based on these insights to continually enhance campaign effectiveness. Supplier and Budget Management: Negotiate with media suppliers to secure optimal terms and manage a substantial budget. This involves not only cost management but also assessing the value and impact of different media channels and partnerships. Required Skills and Experience Expertise in Paid Media: Demonstrated success in managing large-scale paid media campaigns across diverse platforms, with a proven ability to adapt strategies to evolving market conditions. Advanced Analytical Skills: Strong competency in utilizing analytics and performance measurement tools to interpret complex data sets and translate them into actionable strategies. Commercial Acumen: Skilled in negotiating with various stakeholders, including media vendors and partners, to secure advantageous terms that enhance campaign performance. Adaptability: Capable of thriving in a fast-paced and dynamic work environment, quickly adjusting strategies and plans in response to new information or changes in market dynamics. Behavioral Profile Emotionally Resilient: You stay composed under pressure, handling high-stakes budgets and market fluctuations with a steady hand. Creatively Inclined: You merge analytical precision with creative thinking to craft standout strategies in crowded markets. Collaborative Spirit: You excel in teamwork, fostering strong relationships across teams and with media partners to integrate campaigns seamlessly. Visionary Leadership: You lead with a forward-looking approach, predicting market trends and guiding the team towards innovative solutions. Proactive Problem Solver: You anticipate and address challenges swiftly, ensuring smooth campaign execution and consistent success.

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