Client Story Strategist

2 semanas atrás

São Paulo, São Paulo, Brasil Ibm Careers Tempo inteiro

The Client Experience organization creates and orchestrates a system of best-in-class experiences at every client touchpoint to generate pipeline, attract new clients, and increase loyalty and retention.

The Client Stories team uncovers, creates, and amplifies compelling client stories, with a focus on celebrating client outcomes in mutually beneficial environments.

Through strategic, cross-functional collaboration, we ignite connection between the Client, Sales and Account teams and Marketing Communications to successfully create and showcase these meaningful experiences.

At IBM, we create stories and content experiences that matter to our audiences, move them to act and cut through the noise in the market.

We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful.

IBM is looking for a Client Story Strategist to help build connections across the business, hunt for, elevate and position great stories from which we engage, inspire and progress clients, partners, and prospects to work with IBM.


In this role, you will:

  • Collaborate with the cross-functional team to drive pipeline development among our highest priority use cases and client categories.
  • Liaise with Executive level client and Sales leaders to nurture the relationship among IBM and external teams.
  • Influence global campaign, content, and demand strategy to ensure client storytelling comes to life in various formats from brand-to-demand dependent upon desired outcomes for IBM and most importantly for our clients.
  • Work across different marketing disciplines in IBM from Product Marketing and Communications to Brand + Content Strategy, Field Marketing, Events, Social, and Ecosystem to influence and execute content plans.
  • Serve as the single Marketing point of contact to our clients and guide them through the client story development process.
  • Write and submit briefs and draft stories as well as participate in, and drive, many aspects of the story creation process.
  • Manage expectations internally and with our clients around the process, timing and utility of stories we'll create together.
  • Lead governance around client story assets within content management tools, extending stories that are still relevant, as well as sunsetting any stories that are not.
  • Apply deep curiosity to build an understanding of the market, target audiences and IBM's offerings to help create the most compelling storytelling experiences.
Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSSMCCJBIDSPOMCC_23#LI-HybridIBMReferred_LATAM

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