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Gucci - Brazil and Chile Public Relations Manager

3 meses atrás

São Paulo, São Paulo, Brasil Groupe Kering Tempo inteiro
Summary

Summary

Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.

Job Description:

Job Description - Public Relations:
Builds and maintains our company reputation through public relations activities. Gives clear messages on our image internally and externally

Key accountabilities

This position reports to Senior Director of Brand Engagement.

He / She is responsible for implementations and execution of earned PR Plans of the product all categories in brand.

This includes whole media covering digital, social network and word of mouth with an effective and efficient manner.

PR plan needs to have consistency with international brand strategy and local business goals.

  • Setting objectives for the PR team and monitoring team members' performance
  • Plan and operate the full year PR strategy for ON/OFF media to acquire qualitative earned exposure/post for Product/Event Activities and others and manage the budget
  • Determine measurable campaign objectives and KPI
  • Plan and develop contents efficiently to reach the target audience.
  • Be in charge of Product Consignment for Press
  • Product selection and negotiate /proposal to get qualitative exposure
  • Promote brand towards press/influential people through PR activities including COM event
  • Manage relationship with VIP and KOL, selecting the targets having in mind Brand objectives in terms or reach, aesthetic and values
  • Assign tasks and projects to the PR team
  • Track and influence media coverage
  • Report on PR campaign's results
Requirements - Key behavioral competencies - basics

Experience and Qualifications

  • Strong interpersonal skills and leadership
  • Experience in luxury brand business with more than 8 years preferable
  • Flexible and openminded, with excellent communications skills, both written and verbal
  • Proficient in English, able to interact with Milan headquarters
  • Presentable, sense for fashion and highend products
  • Availability to travel and work in different hours (nights or weekends) when necessary
Job Type

Regular

Start Date

Schedule

Full time

Organization

GUCCI BRASIL IMPORTAÇÃO E EXPORTAÇÃO LTDA /0007-01