Product Lead

Há 7 dias

São Paulo, São Paulo, Brasil KINESSO Tempo inteiro
Business Overview


KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients.

We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation.

KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning across performance marketing and data and technology.

Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

The company has more than 6,000 employees operating in more than 60 countries. Learn more at . Kinesso supports horizontally the operations of all Mediabrands agencies, such as UM, Initiative and Media Hub.

Position Overview

We are seeking a dedicated and skilled Product Lead / Specialist to join our dynamic team.

The ideal candidate will have a deep understanding of the digital media ecosystem and experience with media platforms including programmatic, social, search, and ad tech solutions.

This role requires a highly committed, communicative, and organized professional with excellent relationship-building skills.

As the Product Lead / Specialist, you will be responsible for managing relationships with clients and internal teams, ensuring their needs are met with the highest standards of service and expertise.

Responsibilities

Lead the definition of a product vision and communicate its narrative within the organization through short-term and long-term roadmaps
Working cross-functional teams, including developers, marketers, and local teams, to deliver high-quality digital products.
Create detailed product specifications, user stories, and acceptance criteria.
Manage the product development lifecycle from concept to launch, ensuring timely delivery and quality standards.
Drive innovation through the identification of unmet industry needs and disruption opportunities in Martech/Adtech
Partner with product marketing to bring product features to market, and inspire stakeholders and collaborators across the organization to design solutions users can no longer live without
Identify and define key performance indicators (KPIs) to drive success and quickly identify failures
Supporting the team leadership and contribute to higher-level strategic initiatives.
Responsible for leading status meetings, including proactive optimization efforts, and leading all troubleshooting comms.
Develop Training agenda MediaBrands' teams around product strategy

Required Skills and Experience

5+ years of experience working as a product manager in high performing, cross functional teams that have shipped global products at scale
Knowledge of media planning, activation processes and advertising analytics
Managing products through the full lifecycle: strategy, development, launch, optimization, sunset
People management experience, strong team motivational skills and ability to influence without authority
Presenting to C-levels, superior organizational and communication skills (written/oral)
Experience working with Agile methodologies
Strategic and tactical thinking; identifying and prioritizing opportunities in strategic and tactical contexts.
Working in a collaborative environment revising and iterating strategy and roadmaps
Handling multiple complex projects
Strong technical skills, with familiarity on Media platforms and Ad tech tools

Desired Skills and Experience

Fluency in English or Spanish or commitment to learn quickly
Experience working on enterprise level brands with large budgets preferred

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