Director of Analytics

2 semanas atrás

São Paulo, São Paulo, Brasil Empregara Tempo inteiro

Business Overview: KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at Kinesso supports horizontally the operations of all Mediabrands agencies, such as UM, Initiative, and Media Hub.

Position Overview:

As Director of Analytics, this role will be pivotal in managing the reporting and audience needs for Mediabrands clients while also serving as a consultant to all planning stakeholders. In addition to managing the day-to-day needs of internal and external clients, this role will be supporting the evolution of all clients within Mediabrands, managing a team that will build the needed dashboards and data structure. This position requires an understanding of best practices in analytics, modeling, and experimental design, in order to deliver learnings for all channels including in contexts of signal loss. Success in this position means:

  1. Client satisfaction with data structure for reporting
  2. Actionable insights coming from the clients' teams
  3. Constant evolution of analytics and measurement practices
  4. Low turnover rates within the teams
Responsibilities
  1. Understand business needs and support designing the measurement plan for key clients.
  2. Inspire and train teams that will deliver day-to-day analytics to clients, supporting their career growth.
  3. Digital media performance (e.g. relevant KPIs, setting measurement plans) reporting and recommendations.
  4. Reporting solutions (e.g., automated dashboards, Power BI solutions, enhanced data visualization), including the data engineering behind them.
  5. Audience strategy (e.g., creating/analyzing high-value audiences for hyper-targeting purposes).
  6. Audience activation (working with SBU's and 3rd parties to create audiences at scale for activation).
  7. Ability to communicate succinctly and professionally to senior leadership at the client and agency.
  8. Manage a team of analytics professionals – either directly or as indirect reports.
Required Skills and Experience

Experience evaluating various attribution approaches including MTA. Demonstrated success leading work multi-functional teams. Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore. Experience with 3rd party data providers, DMPs (e.g., Salesforce), and DSPs (e.g., DBM). Strong MS Excel & Power Point skills.

Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships. Strong understanding of the data and ad tech ecosystem, with a focus on the digital environment. Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment. Kinesso does not require candidates to have a college degree.

Desired Skills and Experience

9-10 years of experience in agency or client-side digital media planning or media analytics. Concepts of statistics. Presentation development and delivery. Leadership and change management. Strong written and verbal communication. Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly. Ability to provide feedback & guidance in a constructive manner to direct reports. Collaboration, including the ability to drive clarity in a multi-stakeholder environment. Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment. Fluency in English or Spanish.

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