Multi-platform Programming Analyst

2 semanas atrás

São Paulo, São Paulo, Brasil NBCUniversal Tempo inteiro

Company Description

As one of the world's premier entertainment portfolios,
NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific.

Delivering a full range of entertainment experiences to local audiences across the globe, the unique brands include UNIVERSAL TV, SYFY, E Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo and DreamWorks.


Universal+ (a hybrid linear and non-linear service) aggregates the group's brands on affiliate platforms, offering subscribers both live programming and an extensive range of compelling VOD content, including territory premieres and full boxsets, available all in one place.

NBCU's direct-to-consumer activity outside the US includes
hayu, the all-reality SVOD service available in 27 territories - including the UK, Canada and across Europe and Asia Pacific - as well as the upcoming launch of
Peacock on Sky in late 2021.


NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service.

NBCUniversal is a subsidiary of Comcast Corporation.

The Multi-Platform Programming Analyst has the exciting opportunity to shape NBCU International Networks' premium streaming service in Brazil, Universal+.


As the Multi-Platform Programming Analyst, you will be responsible for creating the pages, rails, and playlists that fill the Universal+ suite of apps.

A strong team player, you will live at the intersection of our Programming, Marketing, Research & Insights, and Product teams and work closely with them to create a rich, curated content experience for our users.


Responsibilities

  • Collaborates with Non-Linear Content Specialist and Programming team to develop and maintain the Universal+ content strategy, programming overview, and more
  • Curates and maintains all pages of the Universal+ app across all devices and markets in Brazil
  • Develops page curations (rails, playlists) for all landing pages of the app (Home, Series, Moviesetc), curating experiences which add value to enduser browsing and leverage existing roster of content to encourage bingeability
  • Copywrites all playlist titles and highlights, create engaging copy that will capture the audience's attention
  • Collaborates with Programming, Marketing, and Operations teams throughout content operations workflow to ensure content strategy is reflected across Universal+ suite of apps
  • Partners with data insights teams to build understanding of consumption and use data whenever possible to make screen/ playlist recommendations and changes, identify trends, top performers, and engagement drivers for each channel brand
  • Performs QA/ QC of screens and playlists to flag inconsistencies and bugs, advocating for metadata and imagery optimizations wherever possible
  • Develop, edit, and condense metadata, titles, and descriptions as needed
  • Supports the creation of tags, selection of genre classifications, and content categorization
  • Conducts market research and data analysis to define Universal+ editorial style guide and best practice
  • Works under the direct supervision of the Director of Content Acquisitions & VOD and is responsible for completing any other tasks as assigned by supervisor

Qualifications Basic Qualifications**:

  • 2+ years' experience Media, Entertainment or Advertising industries
  • Bachelor's degree in Mass Communications, Digital Media, or related field
  • Ability to work in a fastpaced environment and effectively prioritize tasks to meet deadlines
  • Must be Fluent in Portuguese and English (both written and verbal)
  • Experience working with a CMS (previous experience with Brightcove or MPX The Platform is a plus)
  • Digital editorial/ curation experience (craft page layouts, copy, playlists, stylistic editing, formatting and more)
  • Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook, Teams)

Eligibility Requirements:

  • Must be willing to work in SP or RJ, Brazil
  • Must be 18 years or older
  • Must have unrestricted work authorization to work in Brazil
  • Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program

Desired Characteristics:

  • Detailoriented and selfmotivated team player
  • Strong presentation and communication skills
  • Demonstrable passion and knowledge for Film & TV
  • Previous experience working in Latin America Media, Entertainment, or OTT/ streaming industry with a working knowledge of markets, best practices, rules & regulations
**Additio

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