Technology Field Marketer

1 semana atrás

São Paulo, São Paulo, Brasil IBM Tempo inteiro
Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities


The Americas Technology Field Marketer connects demand generation, product, content, and event marketing plans to sales teams to generate and progress pipeline, attract new clients, and increase client loyalty and retention.


You will provide insight and guidance to the IBM global marketing team to determine the right marketing tactics that best help achieve key business outcomes.

You'll work hand in hand with sales and help drive Marketing performance to the business.

As an Americas Technology Field Marketer, you will:

  • Develop and demonstrate working knowledge of technology and markets, and how IBM solutions solve our client's business challenges
  • Execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives
  • Deliver pipeline and revenue targets, deepen client engagement, and help progress opportunities via marketing and communications strategies
  • Leverage datadriven analysis to inform Marketing strategies and tactics, report on performance and ROI.
Required Technical and Professional Expertise

  • Exposure to creating and implementing successful marketing plans, leveraging a range of tactics and technologies;
  • Written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively;
  • Multidisciplinary collaboration, agile work approach;
  • Business outcome focus with basic understanding of business and marketing metrics, business planning and ability to adjust based on market demands;
  • Analytics and insightbased decision making.
  • Fluent English.
This is a Hybrid role, attendance to the office will be required only 3 times peer week.

All vacancies are eligible for disabled or rehabilitated people.
Preferred Technical and Professional Expertise

  • Software or technology marketing experience.


About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.


Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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