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Lives Growth Lead

3 meses atrás

São Paulo, São Paulo, Brasil Shopee Tempo inteiro
Lives Growth Lead (Marketing) Department Marketing LevelExperienced (Team Lead)LocationBrazil - São Paulo

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Sobre a Shopee

A Shopee acredita no poder transformador da tecnologia, e quer mudar o mundo disponibilizando uma plataforma que conecta vendedores e compradores em uma única comunidade.

Oferecemos uma experiência de compra única, com uma ampla seleção de produtos, uma rede social que conecta pessoas à vendedores, e um atendimento contínuo ao comprador.

Modelo de trabalho

Por aqui a qualidade de vida das nossas pessoas colaboradoras é de extrema importância, assim como uma pausa para um cafézinho no escritório para colocar o papo em dia.

Por isso optamos por um modelo de trabalho Híbrido, 3 vezes por semana em nosso escritório que fica localizado na Faria Lima.

Nosso compromisso com Diversidade & Inclusão

Acreditamos que a diversidade de perspectivas e vivências são essenciais para movimentar nosso negócio e impulsionar o nosso propósito de mudar o mundo para melhor.

A gente busca ser uma empresa cada vez mais diversa e inclusiva, e para isso estamos trabalhando para desenvolver o letramento e a multiplicação de informações importantes sobre temas de D&I.

Temos Grupos de Afinidade liderados por pessoas colaboradoras voluntárias que compartilham alguns marcadores sociais ou possuem interesse em aprender mais sobre eles. Confira abaixo os temas dos nossos grupos:

Equidade racial
Equidade de gênero e LGBTQIAP+
Pessoas com Deficiência

Qual será minha missão?

Responsável pela estratégia de crescimento do Shopee Live Commerce trabalhando em estreita colaboração com a equipe multifuncional de conteúdo Marketing Lives, CRM, BD eoutros liderando todas as iniciativas de crescimento para desenvolver a usabilidade dos recursos e impulsionar as vendas. Requer análise de dados, pensamento crítico, monitoramento de KPIs,e estabelecer planos de crescimento e todas as iniciativas para atingir as metas do Shopee Live Stream.

Job Description:

E como será meu dia a dia?

Liderar a estratégia de crescimento do Shopee Live Commerce, impulsionar jornadas, conteúdo para melhorar a adoção, tráfego e vendas de Lives;

Dimensionar o crescimento de B2B e B2C trabalhando em estreita colaboração com as equipes de Conteúdo, Dados e Insights para desenvolver modelos de crescimento para a área;

Experiência geral em CRM e jornadas para propor novas iniciativas de adoção de Live Stream B2B e B2C;

Mentalidade de crescimento: usando análise de dados, determine a melhor combinação de estratégias e otimize as ações de acordo;

Acompanhar o histórico do Lifecycle Marketing: identificar públicos-alvo e compreender seus comportamentos e hábitos;

Desenvolver maneiras criativas de aprimorar ou melhorar o fluxo de trabalho de livestream;

Identificar lacunas e oportunidades de crescimento e retenção de usuários.

Requirements:

E quais seriam os requisitos?

Graduação completa (pós desejada) em Administração, Economia, Estatística e Engenharia;

Microsoft Office e Excel avançados;

Perfil analítico;

Experiência em CRM (Jornada e Funil);

Inglês avançado ou fluente.