Product Marketing Specialist

Há 7 dias

São Paulo, São Paulo, Brasil Abc Financial Tempo inteiro

Product Marketing Lead - EVO page is loaded

Product Marketing Lead - EVO Apply locations Brazil time type Full time posted on Posted 13 Days Ago job requisition id REQ

It's fun to work in a company where people truly BELIEVE in what they're doing

We're committed to bringing passion and customer focus to the business.

Job Description

INTRODUCTION:

The Product Marketing Lead – Evo, leads the product marketing, channel, and partner marketing, and responsible for the overall communication strategy in a matrix company organization. This position is instrumental in defining the Go-to-market of our platforms through compelling product launches and sales channel enablement. The leader has experience crafting end-to-end product launches while optimizing available inbound, outbound, and indirect programs. This candidate will collaborate with product management, sales, marketing and revenue operations to help plan, coordinate, and execute the strategy that educate our buyers, attract the right audience, and generate interest.

WHAT YOU'LL DO:

  • Establish GTM approach for ABC Evo in concert with product, finance, sales, and corporate marketing for new product introductions, feature releases, education and adoption; create compelling launch based on competitive positioning
  • Translate growth goals in LATAM into marketing strategies, identifying the right personas, messaging, assets, and tactics
  • Function as product, market, and demand gen programs knowledge leader for the platform team
  • Work on product launch plan to match the ideal buyer personas, customer segmentation, and campaign messaging to maximize client retention and new logo acquisition
  • Collaborate with corporate brand and growth to put together quarterly GTM plans and enabling outbound sales teams to achieve growth targets
  • Be a close partner to Demand Gen / Growth to collaborate on new and existing campaigns and content and ensure clear communication
  • Facilitate sales enablement plan to ensure success of the client facing teams

WHAT YOU'LL NEED

  • 8+ years of relevant SaaS or software marketing experience with increasing responsibility (member management software, fitness technology or financial technology experience preferred)
  • Native Portuguese and Spanish / English fluency
  • Experience with product-led growth (PLG) and traditional sales-led motions
  • A keen eye for detail, a passion for dissecting campaign performance data, and a thirst for knowledge
  • Programmatic marketing expertise – using CRM tools such as Hubspot, Marketo, SalesForce
  • Communication skills - Impeccable presentation, copy writing, copy editing, speech writing abilities
  • Listening skills – Ability to understand not only what people say but what they might be hesitant to say or what they may otherwise be unable to effectively communicate
  • Interpersonal skills – Exceptional relationship building skills. Ability to help negotiate priorities and align on common objectives swiftly

AND IT'S GREAT TO HAVE:

  • Proficiency with Pragmatic Marketing or other similar framework ideal
  • Direct and matrix organizational leadership

WHAT'S IN IT FOR YOU:

  • Purpose led company, committed to help changing people's lives through technology, with a Values focused culture of Best Life, One Team, Growth Mindset
  • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
  • Health, Dental and Life Insurance
  • Meal Allowance – to be used both on supermarkets or restaurants
  • Home Office Allowance – you might need help on your internet bills
  • Gympass – we are committed to meeting you wherever you are in your fitness journey with Gympass membership.
  • Educational partnership with great discounts in colleges, English schools and others
  • Consigned loan paid directly through your payroll
  • EAP – we get you psychological, legal and financial assistance when you need it. Period.
  • Access to discounts with our partners, such as Dell, Microsoft & many more.
  • And more – so many benefits we couldn't even fit them all here

We're committed to diversity and passion, and encourage you to apply, even if you don't tick all the listed skillsets

ABC'S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at

ABOUT EVO:

Since its foundation in 2008, Evo has been transforming the fitness industry, serving over 5.5 thousand gyms. Part of ABC Fitness, Evo is not just a software, it's a game-changer. Evo is the ultimate solution for gym owners who want to revolutionize their business in Brazil and Latin America. With its automation features, data analysis capabilities, customer experience and customization options, EVO is the key to success for gym owners who want to streamline their operations and take their business to the next level. At Evo, we believe in simplifying complex processes and empowering gym owners to make informed decisions. Evo is technology with soul. Join the revolution today and experience the power of Evo yourself

ABOUT ABC:

ABC Fitness ) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.
Founded in 1981, ABC helps over 24,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies ).

#LI-REMOTE

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

About Us

Our employees are encouraged to be pro-active in expressing their ideas and contributing to the company's future. We have achieved this through constant pursuit of new developments and innovations in an exciting team environment. Likewise, ABC contributes to our employees' futures. In addition to our outstanding employee benefits, employees also receive training on an on-going basis allowing them to develop their strengths and move up in the company.



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