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Senior Marketing Manager

3 meses atrás

São Paulo, São Paulo, Brasil DiDi Global Tempo inteiro

Company Overview:

If you see technology as there to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in people who transform their paths through technology.

Technology that connects people who are good at what they do and which practices diversity to create and share those paths that we (as yet) do not even know about.

Our journey is in the smile of every talented person who brings revolution to the world from Brazil - whether with in-app transportation (99) or digital payments (99Pay).


To make life easier for millions of people every day, we are in the driving seat as part of DiDi Chuxing, the world's largest transport, and convenient platform.

And so, we can say, with great pride, that we are pioneers in creating solutions, starting in Brazil, that grow in scale and have positive impacts in a range of other countries.


Whether creating projects from scratch or continually improving our solutions, we like challenges that give us butterflies, and that's why we work with intensity, at a fast pace, with respect, collaboration, and partnership.

On this journey, we also create learning and strengthen ourselves in diversity as a fundamental aspect that makes us stand out for our growth day after day.


Team Overview:


We used to unite creativity and data to discover and intentionally act on marketing strategies, focused on building 99's correct brand perception and on the category future.

To develop the future of the company and also ride hailing business in Brazil, Driver Lab team has been pioneering new projects and continually improving our solutions to consolidate competitive advantage, mainly for driver's partners.

As a Driver Lab Marketing Senior Manager you will have a great opportunity to leave your mark on this journey.

You are going to work with a multifunctional team, in an agile environment and with a test & learn scalable mindset.

You will be responsible for leading marketing strategy & planning and guide your own team to effectively execute some key projects of the company, aiming to grow the business and innovate in the ride hailing market.


Role Responsibilities:

  • Lead marketing strategy and implementation of plans focused on leverage electric vehicles fleet in Brazil and 99's pioneering perception; proactively contributing with marketing and brand feasible initiatives to accelerate this business infrastructure development in the country
  • Build and nurture relationships with Aliança pela Mobilidade Sustentável focal point partners, aiming to enable cross company brand actions
  • Lead endtoend marketing strategy and plan for fuel solutions launches, considering sales team requirements, selected cities regional necessities, efficient and scalable execution, drivers communication optimization and frequently tracking of marketing actions
  • Collaborate crossfunctionally with driver lab, insights, marketing, didi studios and PR teams to pilot assertive innovations of driver's solutions, aiming to build competitive advantage and correct brand perception
  • Proactivity diagnose and implement well defined ways of working & governance between correlated areas to ensure effectiveness on people and project managements

Role Qualifications:

  • 8+ years of proven success in marketing, ideally within campaign, communication, trade marketing and advertising management or mobility industries.
  • Demonstrated ability to build and nurture strong relationships with internal and external stakeholders at all levels
  • Excellent communication and presentation skills, with the ability to navigate on organization and tailor messaging to diverse audiences to transmission of your own ideas
  • Proven experience on team management and people development
  • Fluency in Portuguese and English is required.

EEO Statement:

  • We create customer value
  • We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.


 We are datadriven
  • We are strong believers in making informed decisions, that's why we are datadriven. We can better navigate the business landscape strategically by analyzing valuable metrics.
  • We believe in Winwin Collaboration
  • Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
  • We believe in integrity
  • Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
  • We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
  • We believe in Diversity and Inclusion
  • Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**Diversi