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Experiência: Experiência em marketing digital e automação de marketing Experiência com a plataforma Salesforce Marketing Cloud Conhecimento de conceitos de marketing digital, como nutrição de leads, segmentação de público, jornadas do cliente e análise de marketing Certificação de Email Specialist ou Administrator Marketing Cloud e Consultant Marketing Cloud Conhecimento de metodologias ágeis Conhecimento Técnico: Compreensão profunda dos recursos e funcionalidades da Salesforce Marketing Cloud (Journey Builder, E-mail Studio, Mobile Studio) Experiência com APIs e integrações da Salesforce Marketing Cloud Conhecimento de HTML, CSS e JavaScript Conhecimento de operações de SQL e Joins Experiência com outras plataformas de automação de e-mail marketing Desejável: Experiência com implementação de CDC.
