Pay Per Click Manager
Há 6 dias
Job Responsibilities
- Develop, implement, and optimize Pay Per Click (PPC) campaigns across multiple platforms to maximize ROI.
- Conduct detailed keyword research and competitive analysis to identify new opportunities.
- Monitor campaign performance metrics and provide actionable insights through regular reports.
- Manage budgets efficiently to ensure cost-effective ad spend.
- Collaborate with cross-functional teams, including content and design, to enhance campaign effectiveness.
- Stay updated with the latest trends and best practices in PPC and digital marketing.
- Troubleshoot and resolve any issues related to account performance or platform discrepancies.
- 2 to 5+ years of experience managing PPC campaigns with proven success.
- Strong understanding of digital marketing concepts and tools.
- Intermediate to fluent English communication skills, both written and verbal.
- College degree in Marketing, Business, or a related field; Master’s degree preferred.
- Proficiency with PPC platforms such as Google Ads, Bing Ads, and social media advertising tools.
- Certifications in Google Ads or other relevant digital marketing platforms.
- Experience with advanced analytics tools like Google Analytics and Excel for data analysis.
- Familiarity with A/B testing and conversion rate optimization techniques.
- Ability to work autonomously in a remote setting with excellent organizational skills.
- Strong problem-solving aptitude and creative mindset.
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